Mayonnaise 3D-Printed Selfies Are, For Some Reason, Hellmann's Idea Of Summer Fun

We're entering a selfie apocalypse. Help.

It is the news you have been waiting for. You can now make selfies out of mayonnaise.

Hellmann's, an eminent, global mayo company, devised a robotic 3D printer arm that produces mayonnaise selfies on burgers as part of its summer 2014 "Life Hacks" campaign in the UK.

The process appears to be pretty simple: A lab-coat-clad mayo scientist from the "BBQ Lab" snaps your portrait (does this disestablish it as a "selfie?"), sends the data to the 3D printer and the egotistical miracle materializes.

While, in the clip, Hellmann's invites diners to top a mayo selfie on a burger, it seems adding the vainly squirted condiment to bread browned in the Selfie Toaster is the only appropriate way to indulge.

We will not be looking out for trending #MayoSelfies. Instead, we will be making and eating cookies in protest. Join us:

Chocolate Almond Cookies

Every Cookie Recipe Your Heart Could Desire

Want to read more from HuffPost Taste? Follow us on Twitter, Facebook, Pinterest and Tumblr.

H/t: Eater

Popular in the Community

Close

HuffPost Shopping’s Best Finds

MORE IN LIFE