Liu opened up about the images — for which he posed as a construction worker, Zumba class attendee, at work in an office and more — on Friday’s episode of “The Tonight Show.”
The gig was a world away from the “international prestige” of the runway, he told host Jimmy Fallon.
Liu worked for just one day and earned a flat $100 fee, he recalled.
“They own the rights to the photos that they take in perpetuity, which is very, very important,” Liu further explained. “It means the rights never run out which means they could sell these photos and make millions and millions of dollars off of them and the talent would not see a single penny. So that’s what happened to me.”
It’s a point Liu has made before:
Liu took the resurfacing of the images and the memes they’ve inspired in good nature, though. Check out the video here: