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Ulta’s 21 Days Of Beauty sale ends today, Sept. 21, but in the lead-up has had deep discounts on skin care, hair care, makeup and more. Just like last year, each of the 21 days of the event featured different products from best-selling brands on sale for half off their original price so eagled-eyed shoppers could stock up on your favorites or save on new finds. But it looks like Ulta might’ve saved the best deal for this last day.
If there’s room for only one new item in your beauty bag, it’s worth testing out Tarte Double Duty Beauty Shape Tape Contour Concealer, which is on sale Sept. 21 only for Ulta Diamond or Platinum members. This iconic concealer has a 4.6-star rating and a whopping 11,000 reviews that rave about how easy it is to apply and how long-lasting it is.
It’s a blendable, full-coverage (vegan!) formula with a matte finish that leaves your skin with a flawless complexion in 30 different shades. It’s so loved that one Shape Tape Concealer was sold every 12 seconds in 2018, and Tarte has been dubbed America’s number one concealer brand by the NPD Group.
This cult-favorite concealer is normally $27, but if you’re an Ulta Diamond or Platinum member (those who spend $450 to $1,200 a year at Ulta) you can get it for just $13.50 on Sept. 21, which also happens to be the last day of Ulta’s 21 Days Of Beauty sale.