The Best All-Purpose Facial Moisturizers, According To The Experts

This is HuffPost's definitive list of lotions and creams for every skin type, concern and budget.
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If you were to ask anyone here at HuffPost which product holds the greatest importance in their skin care routine, a well-performing and all-purpose face moisturizer would rank fairly high. 

 

Over the course of our exhaustive beauty reporting, an overwhelming selection of lotions and creams have been suggested and trialed, and now — despite how over-saturated the moisturizer market may seem — we narrowed down a list of the most tried and true expert-approved options.

 

Through hours upon hours of collective research, interviews with dermatologists and makeup artists and putting products to the test for ourselves, we’re proud to present the upcoming selection of facial moisturizers that cover every budget, skin type and skin concern. 

 

HuffPost may receive a share from purchases made via links on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.

1
A clinical ceramide treatment cream
Dr. Y. Claire Chang, a board-certified cosmetic dermatologist at Union Square Laser Dermatology, previously shared with HuffPost some of her favorite anti-aging creams, and this ceramide treatment cream by SkinMedica was among them. Although it was initially formulated to heal post-procedural skin, either from laser or chemical peels, it can also do wonders for extremely dry or compromised skin. It's been formulated with a unique collagen-promoting peptide blend aimed at targeted fine lines and, of course, ceramides, which are the essential building blocks of a healthy and hydrated skin barrier.
2
An omega-filled bakuchiol moisturizer
The Inkey List's bakuchiol cream was previously suggested by Dr. Loretta Ciraldo, a Miami-based board-certified dermatologist, as a moisturizer for those curious about this natural retinol alternative. According to her, it performs well, and for under $15, it can be a good way to see if you tolerate this ingredient that can promote cellular turnover. The lightweight cream is formulated with 1% bakuchiol to target the appearance of fine lines and loss of elasticity, as well as hydrating squalane and nourishing sacha inchi oil, a plant-derived oil rich in omega-3.
3
A cooling gel moisturizer for acne-prone skin
Oily skin types or those prone to acne might benefit from a using gel moisturizer over rich cream formulations, and this water gel moisturizer by Neutrogena came at the previous recommendation of board-certified Miami dermatologist Dr. Annie Gonzalez. According to her, this is "a lightweight gel that gives a nice, cooling sensation when applied. It’s free of what people don’t want, such as dyes and fragrance.”

The non-comedogenic and oil-free formula contains purified hyaluronic acid, a beloved humectant that draws moisture into the skin to keep it hydrated.
4
A rich and protective face cream
Our pick: HuffPost Shopping writer and skin care obsessive Lourdes Avila Uribe has written about Dieux's Instant Angel moisturizer many times. According to her, it's the one product she keeps coming back to because it's perfectly suited for her finicky and acne-prone skin.

"It’s nourishing, soothing, and, miraculously, doesn’t clog my pores. The best part? The longer I use it, the better my skin gets," Uribe said, citing the thoughtfully curated collection of ingredients that aim to protect the skin barrier and promote healthy skin. "A gentle blend of phytosterols, free fatty acids, meadowestolide, ceramides, glycerin, squalane and more do all the heavy lifting so you don’t have to."
5
A triple-lipid peptide cream
This lipid peptide cream by Skinfix was dermatologist-recommended not once but twice as an optimal solution for anyone with troubled, dry and sensitive skin. It contains a patented triple-lipid complex that restores ceramides in the skin along with the fatty acid levels to support a healthy skin barrier. You can also find a plumping blend of peptides and ultra-hydrating glycerin. I've also used this myself and I really enjoy it during the winter when treating my eczema-inflamed skin.
6
A regenerating retinol cream
This rapid wrinkle repair cream by Neutrogena was another recommendation from Chang. It uses an accelerated retinol complex to promote cellular turnover — a process that can lead to greater collagen production, better skin texture and a reduced appearance of fine lines. It also contains a hydrating dose of hyaluronic acid and can be suitable in treating crepey skin.

Note that if you're new to retinols, they do have the potential to cause mild flaking and irritation in the first couple weeks of use. They can also cause skin to be more sensitive to the sun, so it's important to wear sunscreen.
7
A brightening botanical moisturizer
Candace Marino, a Los Angeles-based medical aesthetician, previously touted the benefits of this nourishing and plumping moisturizer by Kora Organics, especially for people who experience dull skin and hyperpigmentation.

"Turmeric is a potent antioxidant that can visibly brighten, calm and protect the skin while the marine micro-algae provides a powerful source of proteins to the skin," Marino said.
8
A shea-based moisturizer and makeup primer
This multipurpose French pharmacy staple has earned itself quite a reputation here at HuffPost. The Embryolisse Lait-Crème Concentré was brought to our attention by Los Angeles-based makeup artist Susan Zeytuntsyan, who favors this emollient moisturizer for not just hydrating the skin, but for offering the perfect base for foundation and makeup. As it turns out, the timeless formula, which includes calming aloe vera, protective beeswax, nourishing soy proteins and skin-softening shea butter, has been a longtime secret weapon among makeup artists.
9
An ultra-soothing repair cream
According to Dr. Azadeh Shirazi, a board-certified cosmetic and medical dermatologist in San Diego, the intense moisturizing capabilities of the Ultra Repair Cream from First Aid Beauty are "a must have for winter! It's a rich cream formulated with colloidal oatmeal which relieves irritation, and shea butter, which protects and maintains our skin barrier. Allantoin also helps calm and soothe the skin. I recommend applying this to damp, clean skin for the ultimate hydration."
10
A nourishing prebiotic moisturizer
Our pick: Sephora's prebiotic moisturizer is a recurringproduct in myroutine. It’s creamy, fragrance-free and my skin drinks it in like a tall glass of water. The naturally derived prebiotics in this cream work to help deeply hydrate the skin while marula oil strengthens the skin barrier, effectively boosting its ability to fight the elements. Aside from making my skin feel ultra comfy, I love that it doesn’t sit heavy on my face like some other moisturizers intended for dry, sensitive skin.
11
A comforting basic moisturizer
“This is a moisturizing cream with a modicum of heft that has glycerin and panthenol to hold on to moisture, macadamia seed oil to lightly coat and oat extract to soothe the skin,” Massachusetts-based dermatologist Dr. Papri Sarkar previously told HuffPost.

I can also report this comforting formula does wonders for my highly sensitive and eczema-prone skin.
12
A bioactive treatment cream
Our pick: This highly concentrated overnight treatment uses bioactive marine ingredients that promote skin renewal and can soften and strengthen skin. The brand claims that a patent-pending capsule technology is to thank for an effective delivery of active ingredients and a visible difference in the look and feel of the skin.
13
A lightweight SPF 30 moisturizer
If it's an SPF-based moisturizer you're after, New York City-based board-certified dermatologist Dr. Brendan Camppreviously suggested this sunscreen lotion by Supergoop for anyone who dislikes the feeling of heavy sunscreen on their skin. This is extremely lightweight, has a silky smooth finish and contains antioxidant-rich ingredients like vitamins E and B5 to help reduce the visible effects of free radicals.
14
A restorative day cream
This intensive and restorative day cream by Clarins is New York City-based dermatologist Dr. Marisa Garshick's pick for anyone with deeply dehydrated and menopausal skin. She said it incorporates organic harungana, which works similar to retinol while also being gentle on the skin.

"It also contains the anti-pollution complex to protect the skin from changes related to pollution and blue light," she said.
15
A replenishing cellular renewal cream
Lindsay Kastuk, a New York-based makeup artist, previously told us that Augustinus Bader's renowned moisturizer — simply called "The Cream" — is "a makeup artist's holy grail luxury moisturizer." This replenishing emollient formula helps support cellular renewal and improves moisture retention and skin barrier function. We, too, have sworn by The Cream's complexion-boosting capabilities and brand’s patented Trigger Factor Complex, which encompasses over 40 ingredients as the result of decades of research and clinical study.
16
A luscious cream with age-defying ingredients
Garshick previously suggested Charlotte Tilbury's Magic Cream, which she said "works to boost moisture and improves radiance of the skin, offering both immediate and long-term improvements." It's a luxe formulation of hyaluronic acid, peptides, vitamin C and E and more, and according to Garshick it can plump skin and potentially reduce the appearance of fine lines.
17
A skin barrier-repairing night lotion
CeraVe's moisturizing night lotion was recommended by New York City-based board-certified dermatologist Dr. Nava Greenfield. She said that it was "basic and affordable and provides the necessary hydration one would need for daily use."

Like all products from the CeraVe line, this evening treatment is formulated with their iconic blend of three essential ceramides, hyaluronic acid and niacinamide.
18
An affordable, no-fuss moisturizer
Our pick: I've been a longtime fan of The Ordinary's simplistic, straightforward and accessible approach to skin care, and this moisturizer was one of the products that first sold me on the brand. I love the way it soaks deeply into my parched skin and contains a total of 11 tried-and-true hydrating ingredients like lipid-loving fatty acids, glycerin, barrier-restoring ceramides and hyaluronic acid. If you want a facial cream that will play nice with all of your actives, will actually do a really solid job at hydrating your skin and won't cost an arm and a leg, then you can just stop scrolling now.
19
A pore-minimizing water cream
A few months ago, we chatted with TikTok star and cosmetic chemist Javon Ford to find out what skin care products he thought were worth purchasing. He said that he enjoys this pore-minimizing and nutrient-rich water cream by Tatcha for its unique texture that's achieved by using an inverted silicone emulsion. Ford explained that most moisturizers are oil dispersed in water, whereas this one is water dispersed in silicone, giving a light moisture boost with a silky feel and blurring effect thanks to the silicone elastomers in the formula.
20
A plumping whipped gel cream
Our pick: This dewy and lightweight moisturizer is from Glow Recipe, a Korean skin care brand that really knows how to harness the power of fruit. The Plum Plump hyaluronic acid cream made it on our list because of its non-greasy formulation that contains brightening plum extract, polyglutamic acid and multi-weight hyaluronic acid for optimum ingredient penetration. The delightful texture is a whipped gel consistency that is suitable even for oily and acne-prone skin types.
21
A protective vitamin B5 cream
Products by the iconic French pharmacy brand La Roche-Posay often come highly recommended to us by dermatologists, as was the case with this Cicaplast cream, a favorite of Dr. Lauren Penzi, a board-certified dermatologist based in New York. This therapeutic and multi-purpose cream instantly addresses visible signs of skin irritation caused by dryness, and contains glycerin, shea butter and vitamin B5.

Before You Go

These 32 Beauty Products Are TikTok Famous And You Might Want To Sneak A Peek
A makeup and sunscreen-dissolving cleansing balm(01 of32)
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Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" — Deetje Frederick
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A pair of Korean exfoliating gloves(02 of32)
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Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have crazy dry skin, and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." — Ruth Bromberg
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An 8-second smoothing treatment for hair(03 of32)
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Apply this directly to wet hair, avoiding the roots, massage it in for eight seconds, then rinse. Effort required=practically zero. You can use one dose for fine- to medium-textured hair, two to three doses for thick- to curly-textured hair, and add one more dose if you have long hair.

Promising reviews: "I don’t usually do reviews on products, but for this one, I absolutely have to. I have 3c type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! " — Theressa Hailey

"I have never had a hair product make such a fast and wonderful impact on my hair EVER! I have naturally good hair. Long and shiny.....until I went to Madison Reed and had most of it completely damaged beyond belief. My silky strands felt like hay. They were breaking. I was masking, conditioning, oiling, air drying, not brushing it, and still, it was a total tragedy. I turned to the TikTok gods and found this. ONE USE OF EIGHT SECONDS completely restored my hair to its soft shine down to the ends! If I did not use this myself, I would never have believed it. Thank god it is so reasonable in price. If you are anything like me — your hair is your crown, and when changes happen to it, it is devastating until you find a way to make it work. This stuff is a miracle product. I love it!" —Sonia
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A leave-In curl conditioning spray(04 of32)
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Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. And it's free from parabens, sulfates, phthalates, synthetic colors or dyes, propylene glycol, gluten, wheat, and nuts.

Promising review: "This is the BEST product EVER! I will never use another hair detangler ever again. We use this product daily in my house, my daughter, my son, and me. Both of us girls have long and thick curly hair, and it allows us to brush through our hair with no problems! And my son mostly uses it to style his hair before gel, and because it smells so good! We tried a few products from Walmart, Ulta, and Target, and nothing was good enough. This is now on my Subscribe & Save every month!" —Tamira McLelland
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A skin-repairing snail mucin essence(05 of32)
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Promising review: "I caved to the TikTok hype and now I am obsessed, lol! I have extremely sensitive skin but this was the first product that I didn’t have to go through a 'getting used to' phase." — Shelby
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A 3-pack of dermaplaining facial razors(06 of32)
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This tool also helps soften skin by gently exfoliating as you use it.

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." — Megan Kopicko
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Cirepil blue wax beads that melt into a smooth gel texture(07 of32)
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Promising review: "Best wax ever. I saw this on someone TikTok and as a first timer I was easily impressed on how easy this was to spread and remove." — L
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A brightening and refining serum(08 of32)
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Peach & Lily is an Asian woman-owned small business that makes Korean skincare products using natural, toxin-free ingredients.

Promising review: "I saw this serum all over my TikTok For You page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach & Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." — Natalie Y.
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A winged eyeliner stamp(09 of32)
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Available in three sizes.

Promising reviews:
"This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried; it saved me so much time rather than trying to make a winged one myself." — Linds

"Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived, and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise, I put the left cat eye on first, and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean, crisp line. I can now do a cat eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." — LadyMeow
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An intensely hydrating shea butter balm with SPF(10 of32)
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Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
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A shea butter shaving cream(11 of32)
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Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." — Luis (credit:www.amazon.com)
A carbonated bubble clay mask(12 of32)
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Promising review: "I love this stuff! I received some for a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not." — L. Shea
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An effective foot file(13 of32)
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Promising reviews: "I heard about this from either BuzzFeed or TikTok and thought I might try it. I don’t have terrible feet, just wanted something a little more effective than a pumice stone. I soaked my feet for 10 minutes and gave this a shot, and it did not disappoint! I had no idea it could get so much dry skin and callus off, and my feet have not looked like this since I was a teen (I am in my 30s). This will eliminate the need to go get a pedicure regularly and save me a ton of money. Don’t hesitate, just buy it." — KR

"AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson
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A blackhead and whitehead scrub stick(14 of32)
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Promising reviews: "Must-have. I use this a couple of times a week. I have terrible blackheads and this manages to scrub 90% of them away and the rest are barely noticeable. Will keep buying." — Princess Jasmin

"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." — LuckLocust
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A skin smoothing putty primer(15 of32)
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Promising reviews: "Trust me, believe the hype with this primer! I have used a lot of different brands of primers especially the higher end ones and this one seems to take the cake over all of them. It goes on smooth and it's easy to apply. It covers your pores and makes your face matte for really easy foundation application." — Courtney

"I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" — Leslie Mattingly
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A de-puffing and softening eye cream(16 of32)
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Promising reviews: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim, and it is SO WORTH IT! Major game-changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone, I have extremely oily skin, and I put this all the way around my eye and haven't had any breakouts, not to mention my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" — Katherine E Brings

"I’m 26, so I wanted an eye cream for preemptive measures. I had seen this one on TikTok, and it had amazing reviews so I figured I’d test out. I have now religiously used it every night for about a year or so. It is easy to dispense, you only need a small amount, and it keeps my under eyes so smooth. I love it and have bought four of them so far. Definitely recommend." —Taylor Mulligan
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Tower 28's SunnyDays tinted sunscreen foundation(17 of32)
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Tower 28 is a small business whose founder, Amy Liu, has struggled with eczema for years. The brand specializes in products for sensitive skin, and everything is also vegan and cruelty-free. Available in 12 shades.

Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" — KWally21
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A Revlon air brush to achieve salon-worthy blowouts(18 of32)
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Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them, and especially noted that it helps cut down on drying time.

Promising review: "PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one TikTok and saw the gal's review and had to buy it. I have thick hair and this dries my hair in less than 15 minutes. PLUS I don’t have to fuss with a straightener or a curling iron if I don’t want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." — Sydney
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A set of eight plush makeup headbands(19 of32)
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Promising review: "I never knew I needed these until TikTok, but I'm so glad I bought them! They're cute, comfortable, easy to clean, and don't slip off my head easily." — Daniella (credit:www.amazon.com)
A dense flat top foundation brush(20 of32)
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Promising review: "I saw this on TikTok. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
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A pH-adjusting glimmer stick for lips(21 of32)
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Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." — Kristina Bumbelow
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An eyebrow soap kit(22 of32)
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If you're looking for more definition, this goes on before your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.

Promising reviews: "Saw this on TikTok, and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." — Linds

"I have the kind of eyebrows that look very full with brushing, but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia BH, but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." — Bailey M, Deacon
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A 10-in-1 leave in spray for hair(23 of32)
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This formula contains cannabis sativa seed oil, which works like a charm to moisturize and highdrate without the weight. Plus, it's cruelty-free and vegan! Mane Club is an indie beauty brand based in New York.

Promising review: "I absolutely love these hair products. Since using them, my hair has practically been restored to it's natural curls! This has been super helpful in that it protects hair from heat damage while also easily detangling — two big things for me. I love it and won't ever be going back to anything else!" —Katie P
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A hyaluronic acid hydrating lip gloss(24 of32)
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Available in 22 shades.

Promising reviews:
"I keep going back to buy more colors. This is THEE gloss. You can throw it on alone, and it has enough pigment to look great even without lip liner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines, and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness, and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product." — Natalia
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A pH-adjusting blush oil(25 of32)
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It's also made with skincare ingredients so just in case you sleep in it, you'll still wake up with good skin! It's suitable for all skin types, fragrance-free, vegan, and cruelty-free. Available in four shades.

Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.

Promising reviews: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look. I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" — Elena P.
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A strengthening cuticle and nail oil(26 of32)
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Promising reviews: "It's a miracle! I had peeling, weak nails for years. Tried everything. A friend recommended a nail strengthener they saw on QVC. It was quite pricey, and I wanted to make sure it was worth it, so I read the reviews. One of the comments said just buy Solar Oil. Since it was much more affordable than the QVC stuff, I tried it. I bought it in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" — Diana

"Found it on TikTok, and I’m so pleased with the results. My nails are getting stronger and growing. And best of all, not chipping. Love it." — sidna saavedra
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A lightweight and dark circle-reducing concealer(27 of32)
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Available in 18 shades.

Promising reviews:
"I swear by this neutralizer! It covers my dark circles incredibly well (and instantly!), and the coverage is still light and never cakey. I love that it dries and sets very fast as well. This will not crease if you are applying it properly on the area. I have tried EVERY under eye-circle product that exists, and this is now my one and only. I can never find it anywhere except for Amazon, and I'm happy that they offer it." — Jasmine

"I bought this after seeing a TikTok, and I am very glad I did. I am NOT a makeup expert — but this product allows anyone at any level to successfully conceal under eyes." — Jennifer
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A collagen and protein hair treatment(28 of32)
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Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for The first time yesterday, and I couldn't believe how amazing it made my hair feel and look. Its sooo soft, shiny, bouncy, and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair. And you know it's a GOOD product when the boyfriend notices :D. I’m going to buy a lot more of this product." — Eline

"I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
(credit:Bek O'Connell/ BuzzFeed)
A full-coverage powder foundation(29 of32)
Open Image Modal
Available in 18 shades.

Promising review:
"I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." — Maria Webba
(credit:www.amazon.com)
A beach waver curling iron(30 of32)
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Promising reviews: "Found a bunch of TikToks with tips on how to usethis particular crimper, and I love it. Heats up quickly and easy to use." — Katelin Schroeder

"Where has this been all my life! I’m in love! I have long, fine hair that doesn’t hold curls very well. It tends to be very straight, and I always have it back in a pony or up in a messy bun because it has no volume. This wave iron gives it tons of body and volume. It’s like magic!" —Tonya Fleming
(credit:www.amazon.com)
A velvet lip tint(31 of32)
Open Image Modal
Available in 24 shades.

Promising reviews:
"I know you have seen this on TikTok and wondering if they are worth the hype. They are, so just order them. I have so many colors from this brand; they are so easy to apply. Get them." — Milly

"OMG, the velvet perfection. This product applies like an opaque cream velvet lipstick — buttery smooth, not at all drying, and pigmented. The doe-foot is pointed for precision around your cupid's bow and holds enough product for full lips in one swipe. Looks great without any blotting. Transfer-proof & mask approved! Great for a long-wear look, as the stain is lasting. I like to wear this product as opaque velvet lipstick in the morning, and by the end of the day, it's a beautiful natural rosy stain that I can apply balm over for a natural no-makeup glam baddie look. I use shea butter-based balm but haven't tested if other balms smudge or move the stain. Stain is mostly removable with regular cleansing balm and completely removable with a gentle lip scrub. Seriously impressed with this product and amazing price point for under $10. This is the PERFECT lip product, IMHO." — Kenzie Scout
(credit:www.amazon.com)
A scalp massaging shampoo brush(32 of32)
Open Image Modal
This just happens to be fan favorite among BuzzFeed Shopping writers — including myself. I have one of these shower companions, and while I don't use it every time I get sudsy, I usually run it through my hair after a few days of back-to-back dry shampooing. It really gets in there to clear up any buildup while also feeling like a nice little scalp massage.

Promising review: "Saw this on a Must Haves from Amazon on a TikTok video. I originally got it as a prank gift, but I ended up using it, and now, I use it all the time in the shower. The silicone bristles are phenomenal and help detangle my hair. This is perfect for those who have long nails and accidentally scratch their scalp when they shampoo. My scalp feels cleaner, and my hair has grown longer due to the circulation on my head." — Patricia Giron
(credit:www.amazon.com)

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