Gwyneth Paltrow's Goop Is Trying To Sell This $250 Silk String As Lingerie (NSFW)

If you buy the whole stringy set, it'll set you back a cool $575.

GoopGwyneth Paltrow’s contentious lifestyle and wellness brand that advocates for putting jade eggs in your vagina and burning old “toxic” lingerie while saying the name of your ex, faces ridicule for asking customers to pay hundreds of dollars for a piece of silk string. 

Lingerie is labeled as lingerie because it’s typically barely-there, but this bra, from luxury lingerie house Kiki de Montparnasse, takes such matters to a new level.

This outline of two triangles not only retails for $250, but it’s also dry clean only.

Paltrow, please. 

Open Image Modal
Goop
Open Image Modal
Kiki de Montparnasse
A shot of some of the lingerie from the Kiki de Montparnasse site.

Goop’s description of the voyeur frame “bra,” if one could technically even call it that, isn’t much better. 

“This bra screams one thing, and one thing only: sex-appeal,” the website says.  “That’s because the risqué design is done with pretty ruched silky straps and fully exposed cups (you read that right). Hook it in back and slip on the corresponding panties and garter belt.”

According to Merriam-Webster, a bra is technically defined as “a piece of clothing that is worn by women under other clothes to cover and support the breasts,” so in an effort to call a silk spade a spade, we’ll just refer to this as expensive “string.”  

The Kiki de Montparnasse website just calls the undergarment a “good frame.”

Open Image Modal
Goop

In addition to the “frame,” if you somehow decide to spend an additional $175 on the panties and $150 on the garter belt, this stunning set of silk string will set you back a total of $575, or nearly 9 jade eggs

The choice is yours! 

Our 2024 Coverage Needs You

As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.

Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.

to keep our news free for all.

Support HuffPost

HuffPost Shopping’s Best Finds

MORE IN LIFE