Nordstrom's Anniversary Sale Is Finally Open To The Public

The retailer's beloved annual event boasts limited-time discounts from Spanx, Nike, Ugg, Calvin Klein, Natori and more.
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Nordstrom
Everyone on the internet can now shop Nordstrom’s Anniversary Sale.

If you’re feeling a little overwhelmed at the preponderance of compelling markdowns that happened in July, you’re not alone. Between a spate of July 4 sales and the 48-hour savings frenzy that was Amazon Prime Day, there’s been a veritable parade of enticing markdowns that are tempting us with rare and hefty price cuts. The Nordstrom Anniversary Sale is another of these can’t miss mid-July events — and today, the tiered sale finally opened to the public.

Nordstrom’s yearly event offers genuinely good savings on just-landed merchandise from the likes of Ugg, Nike, Natori, Calvin Klein and more. (Marked-down prices will return to full retail after the sale is over.) There are deals to be had across the retailer’s inventory in categories like men’s and women’s fashion, beauty and home — and a quick peek at the bestsellers page indicates that intimates and sneakers are popular products with Nordstrom shoppers.

Ahead, we’ve rounded up the best of the Nordstrom Anniversary Sale.

HuffPost may receive a share from purchases made via links on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.

1
Natori underwire contour bra
This reviewer-beloved brand is a longtime bestseller at Nordstrom, and you can find markdowns on several popular styles during the Anniversary Sale. The synthetic jersey (which reviewer AngelaKae described as “soft and soothing to the skin”) and subtly padded cups promise to create a smooth silhouette under clothes.
2
Caslon water-resistant leather Chelsea boot
This water-resistant boot from one of Nordstrom’s coolest in-house collections is a perfectly rugged transitional shoe that you’ll reach for as soon as the temperatures begin to dip. The dusty camel leather upper and stylish lug sole provide the perfect combination of form and function.
3
Paula’s Choice BHA set
This Shopping-team approved leave-on exfoliant contains 2% beta-hydroxy acid (BHA) and salicylic acid, which help to exfoliate dead skin cells and clear pores for a brighter, more even skin tone. Nordstrom’s exclusive offering consists of an 8-ounce “jumbo” container, a 1-ounce travel-size bottle, and an oat-colored headband.
4
Hanky Panky lace thong
If you buy ONE thong this summer, make it this lacy option from Hanky Panky. The brand’s original panty hasn’t changed much since it launched in 1986, and it comes in a single cut that promises to fit sizes 4 to 14. The mid-rise waist and nylon-lace blend make for a comfortable-but-sexy fit, and the breathable cotton gusset will make sure your nether-regions don’t suffocate.
5
Ugg crossover slide slipper
No loungewear look is complete without a pair of fluffy, foot-swallowing slippers from Ugg — and a slew of the brand’s plush styles are marked during Nordstrom’s event. The proprietary “sugar terry” fabric of these coral-hued slides blends wool and tencel for a moisture-wicking material that feels super-soft on feet, and the synthetic 1” soles offer a slight height boost.
6
Calvin Klein set of five boxer briefs
These “refreshingly comfortable” (in the words of reviewer phoenix69) boxer briefs are made with a soft stretch cotton that has earned the underwear a 4.8-star rating with Nordstrom customers.
7
Treasure & Bond ruched bodycon dress
This seemingly simple rayon-blend sheath is a well-known bestseller among Nordstrom stans, thanks to its easy fit and flattering ruched side seams that reviewers say create an hourglass shape. “I wanted a dress that was very comfortable yet versatile to use in my capsule wardrobe, and this one really fits the bill,” wrote Jaipasdepseudo. “It feels as comfortable as a pair of sweats, but of course looks a lot better. The ruching on the side is very flattering, and it hugs my curves in all the right places.”
8
Spanx faux-leather legging
The longtime shapewear brand is a secret obsession within the ranks of HuffPost editors thanks to the comfort and curb appeal of its flattering apparel. These best-selling faux leather leggings are a highly-reviewed customer favorite. “I’ve wanted these for a while and I’m happy they live up to all the hype,” wrote Danielle Sheree. “They are TIGHT and hold everything in.“
9
Dr. Dennis Gross LED light therapy mask
We regret to inform you that this much-hyped LED face mask is worth every penny — but, as a consolation, it’s on sale for a limited time. Shopping writer Lourdes Avila Uribe called the futuristic beauty tool “a necessary investment for skin care fanatics” that “keeps [her] skin soft, smooth and healthy.” The hefty price tag can be a hurdle for even the most diligent skin savers, so we’d recommend nabbing this one now while it’s 30% off.
10
La Mer The Moisturizing Soft Cream (8.5 ounces)
Another ultra-premium Anniversary Sale score is this cappuccino-sized tub of La Mer’s soft cream — which, according to reviewer maxible, “[m]elts like butter on my skin [and] leaves [it] feeling so moisturized and soft.” This legendary moisturizer has amassed legions of devoted acolytes thanks to the sea kelp-infused formula that reviewers claim is highly effective.
11
Alo Yoga seamless knit bra
This soft and stretchy cotton-blend yoga top from beloved activewear brand Alo boasts wide binding and a longline silhouette that makes it perfect for transitioning from the gym out into the world.
12
Nike Waffle One sneaker (women's)
A stylish spinoff of Nike's ultra-hyped collaboration with high-end Japanese brand Sacai, this Waffle One boasts a summery mix of colors and edgy mesh paneling for a fashionable and functional shoe.
13
Kiehl’s Creme de Corps moisturizer refill (33.8 ounces)
This tablet-sized bag contains the same amount of Kiehl's beloved all-body moisturizer as four full-size bottles of product, helping to reduce plastic packaging by 80%. The sun-hued formula is infused with antioxidant-rich beta carotene, cocoa butter and sesame oil.
14
Bugaboo Stardust playpen
Sure, Graco's classic Pack and Play won't run you more than $80, but many reviewers say that Bugaboo's thoughtful take on the portable playpen is well worth the higher cost. I own this sturdy-yet-ultra-lightweight travel crib, and can confirm that not only is it astonishingly easy to set up, but it also packs away in a super-slim carrying case that's easy to throw in the car.
15
Casper dog bed (small)
We kinda thought all dog beds were created equal until we spotted this top-rated sleeping pad in Nordstrom's sale. With over 1,000 reviews and a 4.4-star rating, there's clearly something special in this canine couch. It has a removable, machine-washable cover and is filled with "viscoelastic" foam for maximum cushy comfort. "My babies love them (I have [two] now, ready to buy a matching [third]) and they like to press their heads into the soft, suede-like fabric on the pillows," wrote AndriaLL. "They are worth every penny."
16
New Balance 574 sneaker (men's)
The quintessential "dad" sneaker gets a colorful reboot with some appealing summer hues. Not only is New Balance's classic trainer vetted for top-notch comfort thanks to its supportive, EVA-cushioned midsole, it's enjoying a second life as a cool-kid must-have thanks to a silhouette untouched by time.
17
Robert Barakett crewneck T-shirt
$45 for a simple white T-shirt? I, too, questioned this — until I started reading the 500+ reviews of this 4.7-star wardrobe staple. "Yes, even with the $50 price tag, this shirt is a real value," wrote reviewer CFSoto. "The cotton fabric is superb and the texture, look and feel of this tee is wonderful. I own several and will attest to the fact they launder beautifully and hold up very well. You cannot go wrong with these Barakett shirts."

Before You Go

44 Beauty Products Reviewers Agree Are Very, Very Good At Their Jobs
A two-pack of painless mint-flavored teeth-whitening pens that lift stains fast(01 of44)
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Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" — Mully (credit:www.amazon.com)
An illuminating moisturizer designed to enhance your skin's natural glow(02 of44)
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Available in four shades.

Promising review:
"Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." — Kim Wilmot
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An exfoliating octopus-shaped blackhead remover that lifts excess debris from pores(03 of44)
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Promising review: "I saw this on TikTok, it works great so far." — MarMarManuel

Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." — LuckLocust
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Plus a USB-chargeable vibrating skin spatula that helps to deep clean pores(04 of44)
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Promising review: "I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." — Paige Chaney (credit:www.amazon.com)
A skin-smoothing primer to reduce the appearance of pores and grip makeup(05 of44)
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Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" — Leslie Mattingly (credit:www.amazon.com)
A highly affordable mascara that lengthens, lifts and separates lashes(06 of44)
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Promising review: "I am a 30-year-old who has been wearing mascara since I was probably 15 or 16 and this is by far the best mascara ever. This beats Dior's almost-$40 mascara. A few times I made makeup purchases based off of what reviewers and makeup influencers hyped up and was disappointed, this surely wasn’t a disappointment." — Mary (credit:Emma Lord/BuzzFeed)
A sunburn soother containing aloe and coconut oil that can relieve pain, itching and peeling(07 of44)
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Promising review: "I ordered this two weeks ago after seeing rave reviews. So grateful I did. Yesterday I got the worst burn. It was unbelievable. I applied this four times over 24 hours. When I woke up this morning it was a lot better and has just gotten increasingly better throughout the day. The burn is mostly faded, and the pain is so much better. I hope to never burn this badly again, but I will be stockpiling this lotion all the same." — Carolina G. (credit:www.amazon.com)
A bump-erasing skin exfoliant that can reduce the look and feel of keratosis pilaris(08 of44)
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Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." — Lana (credit:www.amazon.com)
A cooling under-eye balm that can reduce puffiness and the appearance of dark circles(09 of44)
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Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." — Ben (credit:www.amazon.com)
A pair of reusable silicone nipple covers that look seamless under clothing(10 of44)
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Available in two sizes and three shades.

Promising review
: "I LOVE these! Total game changer. Very smooth taper, seamless transition for layering under the most challenging tops like silk and super soft lightweight T-shirts. I’ve owned this pair for a year, they still stick well and are just starting to lose adhesion around the edges. Ieven wear them while exercising, no issues! I actually bought another pair to replace them months ago and still haven’t needed to open them :) I wear these a couple of times a week and am very happy with the product, highly recommend! It blends nicely with my skin color, it does not show even under white tops." — Lets Go Shopping
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An incredible-smelling body cream infused with caffeine(11 of44)
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Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." — Kristen (credit:Amazon)
The internet-famous oil-absorbing volcanic face roller(12 of44)
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Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." — Kelsey B. (credit:Amazon)
A nourishing and reparative oil for nails and cuticles(13 of44)
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Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." — sidna saavedra (credit:www.amazon.com)
A repairing hair mask infused with collagen ingredients and protein extracts(14 of44)
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This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them.

Promising review: "I saw this on TikTok, and in between other compares products that were four times the price, I decided to bite the bullet and buy this — let me tell you, best decision ever! I shampooed my hair, then heavily massaged this in, from ends to scalp. The carton says 5-20 minutes... But I ended up leaving it in for two days! And after washing it out, my hair was so shiny, bouncy, and CURLY! My curl recovery journey has been long, but this has helped restore so much vibrance and shape to my hair. My mom has been stealing it from my bathroom every couple of days, after having similar results on her hair. Going to need to buy a few more to ward her off." — curlyhead3
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A universal shea butter-base makeup crayon for the lips, cheeks and eyes(15 of44)
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Fluide is a queer-owned and woman-owned business specializing in vegan, cruelty-free and paraben-free cosmetics.

Promising review: "I'm a huge fan of quick and easy enhancements and it doesn't get any easier than this. Drag across your eyelids, lips, rub into your cheeks and nose for a fabulous rosy shimmer." — Teneca Kennedy
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A facial ice roller that can help relieve tension, puffiness and under-eye circles(16 of44)
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Promising review: "I was in the habit of rolling a cold can of soda on my forehead to help with tension headaches and sinus pain but that was cumbersome and not always cold enough. This ice roller works so well to ease the pain from sinuses and tension. It froze very quickly and I felt instant relief. The rolling motion even cleared my sinuses and I could breathe better right away. I love this. Would highly recommend." — DT (credit:www.amazon.com)
A popular foot exfoliant peel that removes dry, cracked and rough skin(17 of44)
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Promising review: "TikTok made me buy it. My feet were dry, cracked, and needed this. This works AMAZING! After two to three days my feet felt itchy. Trust the process. After the third day my feet began to itch a little. I showered after work and just be prepared because the process was FREAKY! My feet are so soft, no cracks. I love how they feel and look now. I bought a second pack. I’ll continue to use this foot peel." — Mermaidme (credit:www.amazon.com)
A salicylic acid exfoliating toner that can reduce redness, decongest pores and improve skin texture(18 of44)
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Promising review: "I had seen several reviews on TikTok about this product and I decided to try it for myself and see how good it was as they said. I had pores and pimples around my cheeks (I have ever since I was a teenager), I've tried different products but none worked as well as this one. Every night before going to bed, I apply it to my face along with a moisturizer (I prefer during the night so it can stay the longest). And wow, I am not kidding, the next day you can already see how the redness is fading away and any recent pimples start to get smaller, as well as my pores on my cheek area! I had not seen a difference that fast with other popular products, but this one did. I highly recommend, the price is worth it. It really does improves your skin and it looks more healthy and glowing. In my opinion 10/10 :)." — Mariel Garza (credit:www.amazon.com)
An internet-famous universal skin salve packed with antioxidants and natural emollients(19 of44)
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Available in 10 flavors.

Promising review:
"Rose Balm Dotcom has officially been dethroned... Lavender is my new and all-time favorite. Super sweet with the loveliest smell. Ordered within the launch and adore the Honey Bear sticker and the You Look Good Stamp stickers. Packaging is as cute as always and I'm excited for my days with lavender." — Halle G.
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A curl-defining cream to help you easily achieve consistent, frizz-free curls that aren’t weighed down(20 of44)
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Promising review: "I have thin hair that has a very inconsistent wave pattern. When I allow it to air dry on its own it will be inconsistent and frizzy. I added this stuff to the mix, as well as switching to a T-shirt instead of a towel to dry my hair, and it's a game changer. It keeps the frizz away, while evening out my waves and adding body. Very happy with the purchase. Great if you're trying to lay off hot tools or don't have time." — Kaitlyn (credit:www.amazon.com)
An ingrown hair solution that can help reduce painful razor burn and post-shaving bumps(21 of44)
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Promising review: "After many years of razor burn on my face/neck, I finally broke down and bought this per a friend's recommendation. I have sensitive skin and had given up hope that anything could help. This totally changed my outlook on shaving. My neck especially would be the worst. I dab it on immediately after I rinse and dry, post-shave. It does burn a bit but that goes away pretty quickly. Totally worth it to not have razor burn/bumps anymore. I only apply it once after shaving even though the directions recommend repeat applications the following day. Go ahead and purchase, you won't be disappointed!" — bill nye (credit:www.amazon.com)
A firming eye cream that uses vitamin C, vitamin E, rosehip seed oil and hibiscus extract(22 of44)
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Promising review: "I found this eye cream on Instagram through an influencer and also seeing videos on TikTok and thought you know what, let me give it a try. And I have to say it's a great product. It's extremely moisturizing and feels great on the skin. I've been using it for just a little bit now and I've seen slightly less indentations around my eyes. So I'm excited to see after using it longer what my results are going to be! I say try it!" — Kindle customer (credit:www.amazon.com)
An eight pack of skin-tightening and pore-minimizing face masks(23 of44)
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Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." — Samantha (credit:www.amazon.com)
A set of UV-treated press-on nails that can be used multiple times(24 of44)
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Available in 12 styles.

Promising review:
"I saw these all over my TikTok FYP and was so curious to try them. The Mariposa nails are the first ones that I have tried and they are absolutely beautiful, and just after two days I have gotten so many compliments. The glue holds super well and the application process was super simple. I don't think that I will ever get acrylic nails again, as a set like this would likely be three times the price." — Leslie and Paige
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A set of five makeup sponges for expert-level blending of all your cream, liquid and powder products(25 of44)
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Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." — chris (credit:www.amazon.com)
A set of two smudge-proof eyeliner stamps to get a foolproof cat-eye(26 of44)
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Available in four styles.

Promising review:
"This goes on well and stays well. I cannot wing eyeliner for the life of me and this does it for me!! I just repurchased a second time and it's been almost a year since my first purchase...I use this daily! That means it lasted me almost a year. Can't beat the price point and quality for that! I also enjoy the clean ingredients. :)" — Nickel
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A tin of professional-grade wax beads to give yourself a wax at home(27 of44)
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Promising review: "Holy crap. Please listen to this review. This is the best and easiest to use wax I have ever tried. It dries super quickly and when it dries it creates a vacuum seal around the hair. It does not stick to skin in the slightest and cuts the pain down 75%. I would pay $150 dollars for this stuff because it is so good." — Amanda (credit:www.amazon.com)
A dual-action hair tool that styles your hair as you dry it(28 of44)
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Unlike other hair dryers, this one can be held closer to the roots and scalp for a higher volume and lift and helps you curl hair at the end while it dries. It comes with three heat settings and is designed to work on all hair textures — reviewers with 2a through 4c hair mentioned it working for them.

Promising review: "Oh. My. Gosh. Let me start off by saying I HATE doing my hair. It's long, straight, and really fine so I just let it air dry and call it a day but that leaves it flat, frizzy and a little wavy in the back. Well I got this puppy in the mail today so immediately jumped in the shower so I could use my new drying brush and this thing is literally magic! It dried it so silky smooth and gave me so much volume. I used it on the low setting first then high and was blown away. I will forever be drying my hair this way. I feel like a hair model LOL. So basically ... just buy the thing. You won't regret it!" — Chloe512
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A 20-pack of 24-karat gold cooling and brightening eye gels infused with collagen and hyaluronic acid(29 of44)
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Promising review: "First of all, amazing deal for the price! Secondly, they work amazing!! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" — Tiara Baker (credit:www.amazon.com)
An intense barrier cream that strengthens and hydrates compromised skin(30 of44)
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Promising review: "I got this after watching a skincare TikTok. At first I didn't think much of it. Now it's one of my favorite products. It's great for my sensitive skin. It moisturizes well and it really restored my skin's barrier layer. I love it! This made me a huge believer in my skincare TikTok guy. After years of buying expensive skincare from Sephora I am a total convert to great quality yet affordable Korean skincare products. I have seen my skin change over the last few weeks. Etude House is amazing. Get it!" — Jill C Peterson (credit:www.amazon.com)
A shampoo massager that exfoliates the scalp, reduces dandruff and can stimulate hair growth(31 of44)
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Promising review: "I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice." — Emma Lord, Buzzfeed

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." — Z
(credit:Emma Lord/BuzzFeed)
A buildable and long-lasting lip tint that won't dry out lips(32 of44)
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Available in nine shades.

Promising review:
"Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and looks good as new. Love it!" — Shawn
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An ultra-fine continuous water mister for hair or skin(33 of44)
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Available in four sizes.

Promising review:
"I love this!!!! Perfect mister. Easy to use. I have curly hair and the curls are defined better with water then allowed to air dry. I am sure it could be used to provide a nice fine mist to houseplants or anything else that needs misting." — CRenee
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A set of three dermaplaning razors that are ideal for removing peach fuzz and exfoliating skin(34 of44)
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This tool helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." — Megan Kopicko
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A dewy and universal blush oil that adapts to your specific skin tone(35 of44)
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Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." — Summer
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An inexpensive lightweight concealer that brightens the under-eye without looking cakey(36 of44)
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Available in 19 shades.

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." — Liela Lee
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A reviewer-beloved anti-dandruff shampoo to relieve and prevent flaking and itching(37 of44)
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This shampoo was designed to work for sensitive scalps and dyed and chemically processed hair of all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.

Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff-free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." — Martin C.
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A hydrating botanical-rich oil that improves skin texture, reduces redness and scars(38 of44)
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Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." — Yasmin Rodriguez (credit:www.instagram.com)
A leave-in conditioning spray designed for all hair types(39 of44)
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Briogeo is a Black-owned, woman-owned small business that specializes in cruelty-free and gluten-free haircare products for all hair types.

Promising review: "I got this in my Ipsy glam bag a few years ago and was mad when I ran out. I randomly saw this the other day and remembered how much I had loved it previously. This product is amazing!! My hair feels like pure silk! It’s sooo soft and smooth after using this. I’ve used so many other products, expensive ones, and nothing works as well as this! I highly recommend this!" — Melissa C
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A six-piece set of affordable high-performance matte lipsticks(40 of44)
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Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" — Claire (credit:www.amazon.com)
A set of two cooling satin pillowcases that are gentle on skin and hair(41 of44)
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Available in 28 colors and four sizes.

Promising review:
"My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull-looking when I get up in the morning." — Aaron Key
(credit:Amazon)
A pore-tightening and skin-smoothing watermelon facial toner(42 of44)
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Promising review: "Totally worth it! I love it so much! It made my skin smooth, clear, and hydrated. I pour it on my palm and apply on my face. I bought this product as it is viral on TikTok and I consider it one of my best skincare purchases." – APS (credit:www.amazon.com)
A pair of in-shower exfoliating gloves that improve skin texture(43 of44)
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Available in three textures and as sets of two or three.

Promising review
: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." — Brittney
(credit:www.amazon.com)
A serum made with 97% hyaluronic acid that hydrates skin(44 of44)
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Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." — smnthfinch (credit:www.amazon.com)

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