35 Products So Amazing Your Friends And Family Will No Doubt Be Jealous

Good luck getting everyone to leave your place after you debut this instant mini donut maker on the 'gram.

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1
A splash-proof spa foot tub
Promising review: "I love to come home after a long day on my feet and just put my feet into this foot bath. Love the vibration. It feels so good. Highly recommended." —ziggy
2
Emma Lord/BuzzFeed
A cult-favorite popcorn salt
Our family recently unearthed this because beloved To All The Boys I've Loved Before author Jenny Han mentioned that it was her secret to delicious popcorn, and it may have just wrecked me for other at-home popcorn for the rest of my life. It genuinely tastes just as salty and buttery and savory as fresh movie theater popcorn. I inhaled it so fast that every single one of my organs lit up in mild alarm.

Promising review: "I am a person who will make myself sick eating buckets of popcorn (I have no self control). This has by far been my favorite 'TikTok made me buy' item. My at-home popcorn is now my favorite thing to make and I don't need to go the theater for popcorn. Very much worth the purchase and this will last me such a long time." — S Martinez
3
A set of affordable, highly popular wireless Bluetooth earbuds
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).

Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" — Katlyn D Arnold
4
A pair of lightweight legging-style joggers
Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" — Courtney
5
An Icebreaker that doubles both as a silicone mold and dispenser
Icebreaker is a Texas-based small business established in 2020 by Danish engineer Kim Jensen.

Promising review: "We have a small freezer and no icemaker, and have been using fiddly trays for years. Icebreaker Pop has changed everything! No more leaky ice trays spilling in the freezer, (or on the way to the freezer), and no ice picking up weird smells and tastes from the freezer. Icebreaker Pop is self contained and easy to use: you fill it up with water (but be careful not to overfill, because it does expand as it freezes. Physics!), seal the top, and put it in the freezer. Once it's frozen, you lay it on a flat surface, press down hard on it a couple of times on each side to crack the ice, and pull apart with both handles. You now have 18 cubes of clean ice that dispense from the opening, eliminating the need to touch the cubes as you add them to your glass. The cubes are a little smaller than from regular ice trays, but that's okay with us. Icebreaker Pop is also cool-looking and easy to clean; it's made up of three easy-to-separate pieces that are a snap to wash thoroughly. Very happy with this product!" — Leah Koepp
6
An adorable wireless portable charger
Check out a TikTok of the portable charger in action.

Promising review: "The holy grail of portable chargers!!! I was traveling to Disney for vacation and knowing me, I would drain my battery with just taking pictures alone. I wanted a portable battery but didn’t want a carry a cord either, so I was excited when I found this little baby! It does exactly as described, pretty pink color, and I get one full charge of battery for my iPhone 11. Get it, you will not be disappointed!" — Meghan Doble
7
Emma Lord/BuzzFeed
Essence's Lash Princess mascara
Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." — Kd
8
A plush velvet vintage-inspired ottoman
Another bonus? If you flip the lid over, it has a wooden base, so you can *also* use this as a teensy snack table. I recently got one of these for my new apartment to stash my candles and ~candle accessories~ in and it's pretty much become my favorite piece of furniture?? I use it to prop up my feet during work hours and sometimes if I want to eat on my couch I'll use it as a tray. It's also sturdy enough to sit on, if I ever wanted to have guests over and needed an extra chair. It was RIDICULOUSLY easy to set up — I had it done in less than 10 minutes, and probably didn't even need the directions. It also just looks so darn cute (and comes in so many colors that I'm tempted to buy another!).

Promising review: "I was using a small foldable step stool in my bedroom to reach the top shelves of my wardrobe. But you know, those things aren’t pretty. It wasn’t bringing me joy, just begrudging utility. This ottoman brings me joy. It’s pretty, it’s lightweight so I can move it easily to use it as a step stool, and the storage capacity is perfect for things like my nightly moisturizers, my Kindle and journals, and other little miscellaneous things." — Monica N.
9
An adjustable weighted fitness hoop
Promising review: "Like everyone else I saw this on TikTok and decided to give it a shot. Super fun to use. I'll admit it's difficult to start but once you get the hang of it after a few minutes it's super easy and fun. It is a little loud but nothing unbearable. The pieces are easy to add to, and the weight is not too heavy or light." — Richard Enriquez
10
A teensy mini waffle maker
Promising review: "At first, I laughed and thought it was too small to really do anything. I was so wrong — it's an amazing little waffle maker!! Can cook almost anything on it! I have cooked eggs, waffles, and French toast." — S PETERSON
11
A set of Free People dupe crop tops
Promising review: "I have seen these all over TikTok as a Free People dupe! I’m so glad I ordered these! I can wear these without a bra and I think they are awesome for the price point. I just wear these as tops I don’t wear these to workout. I’m happy with my purchase and I’ll be ordering more. They are all the hype! Hope this review helped!" — Customer
12
A plug-in color-shifting mushroom light
Check out a TikTok of the mushroom nightlight in action.

Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on, which is nice because I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." — 1Thand
13
A set of Goody's "corkscrew" spin pins for your hair
Promising review: "I'm a nursing student and have to wear my hair in a bun every day. I've tried all the bun makers, watched YouTube videos, and spend way too much time on getting my hair into a bun. I was able to make a pretty bun that was secure in under 30 seconds. I thought it was a fluke so I did it again, and then again. I just ordered two more packs because I know if I lose one of these, I'd have to tear the house down looking for it. I have hair to my mid back, and three of these worked perfectly for me. If I can get my hair in bun in under 30 seconds, trust me...anyone can." — Tina
14
A set of pastel highlighters
Promising review: "My obsession with these highlighters can not be understated. The pastel shades are ridiculously cute, and pretty. The thickness and shape of the body makes for a unique in-hand experience. The thick tip that leaks a heavy stream of ink as I drag it across a meaningful sentence or two sends a delightful tingle down my spine. It usually comes after I let out a little squeal of joy at a sentence that was so good only a highlighter would suffice to record the memory of when we first meet. #nerdproblems." — Xena Grace
15
A rechargeable magnetic phone charger/hand warmer set
Check out a TikTok of the hand warmer/phone charger in action.

It has four warmth settings, so you can pick one that's perfect for the conditions too!

Promising review: "I was skeptical, but this product amazed me. I plan to buy a bunch for Christmas presents. Quality materials and function beautifully. I purchased for a winter trip but started using immediately during a cold snap. I walked around a lake in freezing conditions. Turned these on in my pockets and couldn’t believe how well they work. Things I love: You can adjust the heat settings easily with a rubbery push button that isn’t easily triggered. You can see which setting it’s on with 1 to 4 red lights. I did not wear gloves and tried out each setting. They warm up quickly. Lowest setting was not lukewarm but warm enough for cold pockets. The highest setting gets really hot. Almost too hot to hold directly without a glove but not so hot you’ll get burned. I love that you can take your hands out of your pockets and hold them easily because they have a grippy side. I walked around for a bit with my hands out of pockets, and they didn’t get cold." — Angela Gil
16
A hands-free (rotating!) phone mount designed for use on all airlines
Promising review: "I bought this nifty gadget about six months for a multi-leg, ultra long haul trip and it more than held up the entire duration. I was able to finagle it to fit the tray tables on different planes and like others, I find the height just nice when clamped onto a stowed tray table. It also works on my roller carry-on handle during layovers. However, I find myself using it a lot outside of travel too! Work-wise, I've clamped it onto my office desk shelving to hold my phone at eye level beside my computer. At home, I simply clamped it to a deck of cards and it turns into a versatile stand that I can place on any flat surface. Heck, I've been using it to hold my phone comfortably at eye level while watching videos in bed. It's extremely well-built and I find myself fidgeting with it all the time. Thus far it still feels solid and I don't anticipate breaking it any time soon. Even if it does break, I'll be happy to buy another one or two of it!" — Earendil
17
A front seat organizer
Promising review: "Most awesome thing I bought I think all year! I have a small sports car, no cup-holders. This thing looks awesome, is well-made, and is sturdy! It's everything I needed and it looks fantastic in my car, even though I have dark blue leather interior. Fabulous find!" — 2019
18
1801 & Co/Etsy
A blank acrylic dry erase board
1801 & Co. is a Minnesota-based, family-owned Etsy shop established in 2016 that specializes in family wall calendars, chore charts, wedding signs, and more.

"I love it! I got it so fast after ordering and it’s perfect. I love the sleek design for my small home office space. I can’t function at work without a dry erase board but couldn’t find any that would look nice in my office space which is in the corner of my master bedroom! Having functional office space but not LOOK like office in the bedroom is challenging but this acrylic board is PERFECT. The black pen that comes with it is very nice fine tip and erases without a trace." —Dawn Powell
19
A portable Chill-O-Matic instant beverage cooler
Chill-O-Matic is a small business that specializes in beverage accessories.

Check out a TikTok of the Chill-O-Matic in action.

Promising review: "I was so afraid of wasting money. But I didn’t. I love my sodas cold. But sometimes there’s not a cold one available, and waiting 30-40 min for one to get cold in the freezer is not always ideal. This will get your room temp can to fridge cold in 90 seconds. I let it run double that to get almost freezer cold. I wish it had a power cord. But I do appreciate the portability that the batteries provide. I can’t wait to try it out on vacationing, as access to cold sodas isn’t always available. All you need is a literally a little bit of ice." — G. Massey
20
A reviewer-beloved veggie chopper
Check out a TikTok of the veggie chopper in action.

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." — Amazon customer
21
A temperature-detecting coffee thermos
Promising review: "I ordered one based on reviews and it did not disappoint. I like my coffee HOT and my water COLD, and this lets me know exactly what to expect. It keeps ice for HOURS, as in well over 24 if the lid is on and over 12 even if the lid is off. Best feature ... I've managed to drop it TWICE in as many days and although the top is a little scratched (I had a sleeve from a different bottle that almost comes up to the lid), thermometer still works. Still leakproof. Couldn't ask for a better thermos." — Kelly H.
22
Emma Lord/BuzzFeed
A chic coffee cup holder
VIS Paradise Goods is a Florida-based Etsy stop established in 2021 that specializes in personalized and sustainable goods.

Promising review: "This is perfect! I constantly have my hands full and now I can comfortably carry my coffee with me everywhere I go. I will be purchasing more!" — Erin

Psst — I own one of these myself and love it for the convenience of texting on the go! These even have a holder for a straw if you happen to get iced coffee or bubble tea and don't want to stick the straw into the drink just yet. I've found this to be very sturdy and easy to use, plus they're a fun conversation starter — people always want to know where I got it!
23
A mini donut maker
The donuts cook within minutes, have an auto shutoff to stop them from overheating, and come with a recipe book that even includes gluten-free and Paleo-friendly options. Bonus? You don't even need to figure out how to make donuts — this machine will take store bought brownie, muffin, and cake mix just fine.

Promising review: "I cannot say enough about the Dash Mini Donut Maker. It is so much fun to use and make donuts at home. Rather than going to the local chain donut restaurant, you can make your own specialty donuts at home. It is very easy to use and cleans up quickly. My children love to decorate the donuts after they are cooked. It's a fun family activity and the donuts taste great! Also, it comes with a neat design and stands out among my other boring looking kitchen cooking appliances. If you like donuts, this product is for you." — JoshH
24
A 3-in-1 foldable magnetic wireless charger
Check out a TikTok of the foldable 3-in-1 charger in action.

Promising review: "I use this product to charge my IPhone 13, AirPods, and Apple Watch. Prior to this 3-in-1 compact purchase, I have purchased three different kinds of 3-in-1 chargers — I frequently travel between school and home with carry-on bags on airlines and all of the previous stand version chargers doesn't fit well in my bags or I am always worried I would break. This is compact and folds so well that I can fit in my carry-on or in any zipper pockets without having to worry about breaking anything. Charger works really well and it is the best compact one you can find in market. Love it and been using it for two months now and no issues!!" — SBREDDY
25
A set of soda can "lids"
Reviewers also *swear* by these for keeping sand and dirt off the rim at picnics or the beach!

Promising review: "Biggest thing since sliced bread. Do you hate it when you when can’t finish your soda or maybe don’t have time? If you're driving somewhere it’s difficult to handle a can drink sometimes, you’re trying to take a sip and all a sudden you hit a pot hole. Soda up your nose, down your chin, on your clothes. It doesn’t have to be that way anymore — with these you can enjoy you soda just like it was in a bottle. I was skeptical at first, but sold as soon as I put it on the can. I use it every day." — Jonesy
26
A three-tiered ring floor lamp
Brightech is a California-based small business that specializes in home lighting.

Promising review: "The light is nice! It’s a unique looking light. I love how it has three different settings so you can adjust the brightness. It fits perfectly with my reading chaise and goes well with the rest of my living room decor. The only con I have is I wish the cord was clear instead of black, it sticks out. Other than that, I love the light. I’d definitely recommend it to others." — Carmelita Joy
27
A microwave rapid cake maker
Rapid Brandsis a California-based small business that specializes in dishwasher-safe, microwaveable, BPA-free kitchen products.

Psst — people swear by this for dorms, studio apartments, and for safer, easier baking with kids!

Promising review: "I love this cake maker! It makes just the right size cake for our family of four. They’re not exactly like a cake fresh from the oven, but pretty darn close! My 12-year-old son loves to use it, so much so we make a cake on a weekly basis. Since each cake only requires a half a box of mix, we don’t have to store them for long. I think they taste much better than a mug cake and are almost as easy." — Clare
28
A set of rainbow wine glasses
Check out a TikTok of the rainbow wine glasses in action.

Promising review: "Love these! Wasn’t ready to splurge on Estelle stemmed glasses so I got these instead. I’ve run them through the dishwasher once so far and they held up fine. Glass is thin near the top, which I love in a wineglass. I would recommend!" — Tricia
29
A super absorbent hybrid scrunchie towel
Kitsch is an LA-based, self-financed, woman-owned company established in 2010 that specializes in hair accessories.

Promising review: "I ordered this because I was sick of keeping a towel on my head for so long while my hair dried, and if I didn't have a towel, my shirt was soaking wet from my hair after a shower. For reference, I had very long, thick hair and it takes a while to air-dry — and I'm so happy I found this scrunchie! It's a lot bigger in person than it looks in the image, which is great because it covers more of your hair to help dry it. No more heavy towels on my head or tight towel wraps." — Meghan
30
A plush blanket reviewers swear by as the ultimate Barefoot Dreams dupe,
Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" — Amy
31
A ridiculously beloved Click & Carry grocery bag carrier
Promising review: "TikTok made me buy it. This is great when you have a few bags and a box — for example, if you balance the bags, you can throw it over your shoulder and walk inside and have two free hands to carry the box, which is great. Product seems well built, and is comfortable on your shoulder or hand because of the padding." — Hung
32
A set of short soft gel nail tip extensions
Promising review: "I bought the Beetles glue gel in the gel x dupe kit and could never get my nails to last past week two. I ran out and decided to try this after seeing it on TikTok, and will now stick to this glue if I run out. These lasted tree weeks the first use and probably would've lasted longer if I didn't remove them to change up the color style." — Kayla
33
A flexible power strip
iJoy is a small business that specializes in headphones and tech accessories.

Promising review: "I rarely write a review (this is the second in the past few years). One of the best purchases in a long time. Nice design and very practical. It solves all of my problems as it can go any direction. It's worth every penny. I turned around and bought two more. I am about to buy my fourt one. Love this!" — Pond P.
34
A portable Bluetooth retro-style keyboard
Promising review: "I've been seeing retro-style typewriter keyboards on TikTok for a while now. I aways thought, 'That looks pretty cool!' Decided to look on here and found this one. I just got it today and so far has been working great! I had no problems connecting the keyboard via Bluetooth, and the clicking of the keys is really nice, one of the reasons why I wanted to get this." — dee
35
A bartender-beloved book
Check out a TikTok of the cocktail book in action.

Promising review: "This book has easily become one of my favorites. Great base knowledge and would recommend to anyone seeking to further educate themselves on spirits and cocktails. Even the first few pages is full of useful information. Purchase this for yourself or even as a gift. I cannot say enough good things about this book." — Adriana

Before You Go

38 Beloved TikTok Beauty Products You'll Want In Your Arsenal In 2023
A painless, mint-flavored teeth-whitening pen(01 of35)
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Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo (credit:www.amazon.com)
Essence's Lash Princess mascara(02 of35)
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Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put ALL the livelong day no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time.

Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
(credit:Emma Lord/BuzzFeed)
A ridiculously charming octopus-shaped blackhead remover(03 of35)
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Promising review: "I saw this on TikTok, it works great so far." —MarMarManuel

*Another* promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust
(credit:www.amazon.com)
A bottle of Elizavecca Hair Treatment, an Olaplex "dupe" repairing mask(04 of35)
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This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them.

Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
(credit:www.amazon.com)
A delightfully versatile matcha-infused moisture stick(05 of35)
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Check out a TikTok of the matcha stick in action. Cocokind is a San Francisco-based, woman-founded small business that specializes in botanical-forward skincare with an emphasis on both physical and mental health.

Promising review: "This is my first time using the MyMatcha stick and I looovvveee it! I have it on me pretty much all the time so I can dab a little bit on my dry spots as I need to. It softens up my dry areas and even decreases the swelling of my acne! I've used it as a moisture stick, an acne anti-inflammatory, and even a fly-away tamer. It's a great multitasking product." —alizza d.
(credit:Cocokind)
A six-piece (!!) set of high-performance matte lipsticks(06 of35)
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Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire (credit:www.amazon.com)
E.l.f.'s Poreless Putty Primer, a lightweight base primer that reviewers swear by(07 of35)
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Allow me to be the one to shout to GRAB THIS WHILE YOU CAN. Every time I've run out of it I've gotten mad at myself because it's constantly out of stock thanks to TikTok.

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
(credit:www.amazon.com)
A bottle of Fanola "No Yellow" purple shampoo(08 of35)
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Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" —jillian lee (credit:www.amazon.com)
A bottle of nail and cuticle repair oil(09 of35)
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Promising review: "Found it on TikTok and I’m so pleased with the results. My nails are getting stronger and growing. And the best of all, not chipping. Love it." —sidna saavedra (credit:www.amazon.com)
Maybelline's Instant Age Rewind concealer(10 of35)
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TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OKAY, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
(credit:Kayla Suazo / BuzzFeed)
Tower 28's SunnyDays Tinted Sunscreen Foundation(11 of35)
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Check out a TikTok of the sunscreen foundation in action.

Tower 28 is a vegan, cruelty-free small business that specializes in products for sensitive skin.

Promising review: "I’ve been looking for a tinted sunscreen for so long and have been through so many brands. After reading an article about this product, I went ahead and purchased. This is what I’ve tirelessly been looking for! Covers just enough, makes me dewy, and provided SPF 30 protection. I will be a lifetime consumer!" —KWally21
(credit:Sephora)
A set of itty-bitty dermaplaning razors(12 of35)
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This tool also helps soften skin by gently exfoliating as you use it!

Promising review: "I saw these on TikTok and was skeptical but they work so well. I use them for any facial peach fuzz and to shape my eyebrows and they're perfect." —Megan Kopicko
(credit:www.amazon.com)
A RobeCurls heatless hair curler(13 of35)
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Emikeni is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site.

Promising review: "WOW!!!!! I can’t believe how well this works!!! I’ve seen this all over Instagram and TikTok, and wanted to try it. It’s so easy to put in, takes about a minute or two. Comfortable to sleep in. Then, you take it out, and it looks like you put all this effort into doing your hair. The curls turned out gorgeous, I’m so impressed!!" —Katie Porter
(credit:Amazon)
An Onset soap eyebrow kit(14 of35)
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Promising review: "Saw this on TikTok and after looking around where I live for some clear soap and coming up short I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds (credit:www.amazon.com)
A shampoo scalp massager(15 of35)
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I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.

Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
(credit:Emma Lord/BuzzFeed)
First Aid Beauty's KP Bump Eraser body scrub(16 of35)
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Promising review: "I saw this on TikTok and Instagram. I decided to try it and it really works. I used it on my thighs and upper arms. I noticed a difference the first time and even more the second time!!! Fabulous product. Worth every penny." —Lana (credit:www.amazon.com)
A facial ice roller you can stash in the fridge or freezer(17 of35)
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Reviewers also swear by this for migraines and cooling down on hot days, so it's multitalented.

Promising review: "Someone on TikTok said her (young looking) grandmother used this — I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular — which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGIrl
(credit:www.amazon.com)
A buildable Glimmer Glow Stick lipstick(18 of35)
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Check out a TikTok of the Glimmer Glow lipstick in action.

Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
(credit:www.amazon.com)
A hydrating intense-therapy lip balm complete with SPF 25(19 of35)
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Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha (credit:www.amazon.com)
A pack of the internet-beloved Mighty Patch spot treatment(20 of35)
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Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway

Get it from Amazon for $12.99.
(credit:www.amazon.com)
Eyeshadow color removal sponges(21 of35)
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Here's what BuzzFeeder Jenae Sitzes has to say about it: "I picked up this color removal sponge from Amazon after hearing about this hack on TikTok and can testify that it actually works SO well. I'm *so* bad about cleaning my brushes (I know...shameful) and this makes it super easy to clean a brush in a matter of seconds. So even if I'm trying to do a *slightly* more elaborate eyeshadow look for the day, this makes the process of switching colors as quick and painless as possible. Also, it's *super* lightweight, and I've already tossed it in my bag and brought it on vacation with me. This is one of those products I won't be traveling without in the future if I plan on doing eyeshadow at any point — and it means you only need to pack one or two eyeshadow brushes!"

Promising review: "This product makes it even easier for me to be lazy when it comes to cleaning my brushes. It also allows me to use the same brush for a makeup look since I can swish away a previous shadow and move on to the next. Great buy. Super easy to wash. I'm not going anywhere anytime soon, but when I do finally travel again, I'm sure this will be excellent to travel with and make it so that I only need to bring one or two brushes." —Azaleah Bumpus-Barnett
(credit:www.amazon.com)
A spray bottle of SoCozy Curl Spray leave-in conditioner(22 of35)
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Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it.

Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
(credit:www.amazon.com)
A suuuper-popular Bio-Oil made with vitamins A and E, chamomile, and lavender(23 of35)
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FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.

Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
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A popular jade roller and gua sha set(24 of35)
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Promising review: "Honestly I got this after seeing some TikToks about it, I feel like my face gets really puffy and heard this thing helps. I was super skeptical but it wasn’t a bad price so I thought I’d get it. THIS THING WORKS. I’ve been using it for about two weeks now every night after I wash my face and put on moisturizer and it honestly is really sculpting my face. I’ve noticed quite a bit of noticeable changes after using it in the short time. I also get a lot of jaw pain and use it to massage right under my cheeks to relieve tension. Worth it for the price I think and would also make a great gift." —Alyssa (credit:www.amazon.com)
A beginner-friendly NYX mechanical eyeliner(25 of35)
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Check out a TikTok of the eyeliner in action.

Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line.Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or miscellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." —Anonymous 1
(credit:www.amazon.com)
A foundation brush with soft but firm bristles(26 of35)
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Check out TikTok of the makeup brush in action.

Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
(credit:www.amazon.com)
Live Tinted's Huestick Corrector, which is a 4-in-1 eye, lip, and cheek multistick(27 of35)
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Live Tinted is a small woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for al skin tones.

Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer
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A smudge-proof eyeliner stamp(28 of35)
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This tool is double sided, so you can choose the thickness of your wing, and comes with two stamp pens — one for each eye.

Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
(credit:www.amazon.com)
Nyx Butter Gloss, which is quite famous for its hydrating, smooth gleam(29 of35)
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Promising review: "TikTok made me buy this. And Iam so glad I did. It feels so moisturizing and the color fits my tan skin so well. I could wear this all day. And it lasts so well. Not tacky or too sticky. Will be buying more." —Shalyssa (credit:www.amazon.com)
A satin pillowcase(30 of35)
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Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.

Check out a TikTok of the Kitsch satin pillowcase in action.

Promising review: "I'm really liking this pillow. I woke up today with nice wavy hair, not dry tangled hair. I've been trying to grow out the layer of hair on the top back of my head and it's been so stubborn! Keeps getting tangled and breaks here and there from bleaching and dye damage, but with this new pillow I notice it doesn't tangle, which means it can grow right without rubbing and tangling/pulling! So I'm excited to see what happens by the end of summer! Also the pillow is soft and is so much more prettier in person! 😍😍😍💖💖💖" —Amazon Customer 🌷
(credit:Amazon)
A set of exfoliating gloves for the bath or shower(31 of35)
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Promising review: "This is one of my favorite purchases. Not gonna lie, TikTok made me buy this. So I buy it and I’m still a little nervous because it’s literally a glove. But nah, I used it with liquid body soap and I’ve never felt so clean in my whole life. I got out of the shower feeling like a freshly birthed baby. My skin had never felt so clean and I questioned how I went 32 years without this." —Brittney (credit:www.amazon.com)
An internet-beloved set of makeup sponges(32 of35)
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Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris (credit:www.amazon.com)
A set of effective extra soft toothbrushes(33 of35)
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Promising review: "I bought these for our eldest son who recently got braces. Other brushes were irritating his gums, and I happened to see these on TikTok, so I thought what could it hurt. My son loves them — cleans his teeth, and no irritated gums. Will definitely be buying more in the future. Highly recommended." —Stina (credit:www.amazon.com)
A stick of Body Glide anti-chafing balm(34 of35)
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I swear by this to the point where if I can't find it in the morning of a summer run, I just won't go out, LOLOL. My boobs chafe SO BADLY under my sports bra bands, no matter what kind I'm wearing, but putting on a tiny bit of this before I leave works like a charm. Absolutely no more friction and no more going "OW OW OW" in the shower because my literal boob wounds were stinging.

Promising review: "This was a TikTok buy and it was worth it. Highly recommend it. It does the work. Long lasting and not sticky at all." —EBATL
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An Eos shea butter shaving cream(35 of35)
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Promising review: "I found this on TikTok and decided to try. I have sensitive skin and after using this I had no razor bumps! It’s weird because it doesn’t get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis

Get it from Amazon for $3.97 (available in five varieties, including a sensitive skin version!).
(credit:www.amazon.com)

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