7 Reasons Tulum Should Be Your Magical Next Trip

THIS is paradise. 🌴

By now you’ve almost certainly heard of Tulum, that leafy green wonderland on Mexico’s Caribbean coast. Tulum is eco-friendly and trendy: It’s known for postcard-perfect ruins that sit right on the ocean, hip yoga retreats and a buzzy, upscale restaurant scene

But true travelers will tell you that staying in Tulum is much more than downward dog and cocktails: A visit here affords a slate of off-the-beaten path adventures you may not have heard about in the latest fashion mag. Sure, a few of them require some trekking, but those are precisely the kinds of adventures that let you truly get to know a place. 

Here’s why you should visit Tulum, for reals.

1
There's a hidden nature reserve you've gotta see.
Sam Camp via Getty Images
Away from the tourist beaches is Sian Ka'an biosphere, a UNESCO World Heritage site right on the coast with tropical forests, marshes and more than 300 species of birds.
2
Even some ruins are under the radar.
Harry Kikstra via Getty Images
You've probably heard about visitors taking day trips to the ruins of Chichen Itza. Meet Ek Balam, its lesser-known but equally impressive neighbor. The tower in this temple complex is one of the largest in the Yucatan.
3
The best food looks alive, in the best way.
It's (almost) locals only at Chamico's, a beachfront cafe where the seafood is top-notch. There's no exact address, so this place is your little secret... yours and the New York Times', of course.
4
You can swim with turtles in Akumal...
Rodrigo Friscione via Getty Images
A relatively short drive takes you from Tulum to Akumal, where you can swim with turtles galore in stunning Akumal Bay. Join a tour if you must, but we recommend going it solo and swimming right up to your hard-shelled friends, completely free. (Just don't pet them, of course.)
5
...or chill at a cenote all day.
Phil Clarke Hill via Getty Images
The Tulum region is known for its cenotes, naturally-occurring sinkholes home to some of the clearest water you'll ever see. Some are more popular than others: Find a less crowded one, like Cenote Azul, and join local families for a picnic by the shore.
6
If you want Cancún, you can have it.
Demetrio Carrasco via Getty Images
Cancún's nightlife is world famous, and it's less than two hours away. Tack a wild night in Cancún onto the start or end of your tranquil Tulum trip -- it's near the airport! -- and you won't regret it.
7
THE OCEAN.
Olga Melhiser Photography via Getty Images
Have we mentioned yet that the water here is divine?! If nothing else, Tulum's crystal-clear water will always live up to the hype.

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Before You Go

Mexico City's Makeover
(01 of09)
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In this photo taken on Dec. 13, 2012, young men play catch with flying rings at the Glorieta de Insurgentes roundabout and metro station in Mexico City. When the plaza was built in 1969, the city's top priority was moving an onslaught of cars and people from one point to another. The circular plaza is below ground to let pedestrians walk under busy thoroughfares to catch their trains or buses or to just hang out. Urban designers are seeking to transform the roundabout into something with the glitzy excitement of Times Square or Londonís Piccadilly Circus. (AP Photo/Alexandre Meneghini) (credit:AP)
(02 of09)
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In this photo taken on Sept. 27, 2012, two police talk in the plaza of the Chapel of the Immaculate Conception of Tlaxcoaque in downtown Mexico City. The city has installed multi-colored fountains that light up at night and replaced a parking lot with a larger plaza for pedestrians at the Chapel of the Immaculate Conception of Tlaxcoaque. An ambitious, multimillion-dollar program by Mexico's City's government to beautify public spaces is winning praise from urban planners and many residents. (AP Photo/Eduardo Verdugo) (credit:AP)
(03 of09)
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In this photo taken on Sept. 27, 2012, a man walks under a popular bridge where the city made way for a taco joint and playground, near the hip neighborhood of Condesa, in Mexico City. The government is trying to transform one of the world's largest cities by beautifying public spaces, parks and monuments buried beneath a sea of honking cars, street hawkers, billboards and grime following decades of dizzying urban growth. (AP Photo/Eduardo Verdugo) (credit:AP)
(04 of09)
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A dancer shows off his moves at the Alameda Central in Mexico City, Wednesday, Dec. 27, 2012. Made iconic in the Diego Rivera mural "Dream of a Sunday Afternoon in the Alameda," city officials have cleared the swarms of vendors and remodeled the historic plaza. Mexico City's government is trying to transform one of the world's largest cities by beautifying public spaces, parks and monuments buried beneath a sea of honking cars, street hawkers, billboards and grime following decades of dizzying urban growth. (AP Photo/Alexandre Meneghini) (credit:AP)
(05 of09)
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Pedestrians stand in front of the Arch of the Revolution monument in Mexico City, Wednesday, Dec. 26, 2012. The once-neglected plaza with an Arc de Triumph-style monument to Mexico's 1910 revolution has been remade from a homeless encampment to a place where families visit and children run through spurts of water gushing out of the pavement. The copper dome of what started out as the congressional rotunda is newly polished and gleaming. Mexico City's government is trying to transform one of the world's largest cities by beautifying public spaces, parks and monuments. (AP Photo/Alexandre Meneghini) (credit:AP)
(06 of09)
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Angy Saraui, 2, holds her toy pony as she walks in front a fountain at Alameda Central in Mexico City, Wednesday, Dec. 26, 2012. Made iconic in the Diego Rivera mural ìDream of a Sunday Afternoon in the Alameda,î some of the park's concrete sidewalks were replaced by marble, and makeshift vendor stands were kicked out. Mexico City's government is trying to transform one of the world's largest cities by beautifying public spaces, parks and monuments buried beneath a sea of honking cars, street hawkers, billboards and grime following decades of dizzying urban growth. (AP Photo/Alexandre Meneghini) (credit:AP)
(07 of09)
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A child skips along a walkway in Alameda Central in Mexico City, Wednesday, Dec. 26, 2012. Made iconic in the Diego Rivera mural Dream of a Sunday Afternoon in the Alameda, some of the plaza's concrete sidewalks were replaced by marble, and makeshift vendor stands were kicked out. An ambitious, multimillion-dollar program to beautify public spaces by Mexico City's government is winning praise from urban planners and many residents. (AP Photo/Alexandre Meneghini) (credit:AP)
(08 of09)
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A couple occupy a bench in Alameda Central in Mexico City, Wednesday, Dec. 26, 2012. Instead of a motley patchwork of folding tables and tarps, the newly opened park is a sea of greenery and calm in the midst of racing traffic. Mexico City's government is trying to transform one of the world's largest cities by beautifying public spaces, parks and monuments buried beneath a sea of honking cars, street hawkers, billboards and grime following decades of dizzying urban growth. (AP Photo/Alexandre Meneghini) (credit:AP)
Alternative Fuel(09 of09)
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In this Nov. 8, 2012 photo, used tires are brought in to the kiln area via conveyor and are fed into the kiln, background, at the CEMEX plant in Louisville, Ky. Energy from incinerated tires is powering the southwestern Jefferson County plant owned by the Mexico-based company, which produces, distributes and sells cement and ready-mix concrete and related building materials in as many as 50 countries. (AP Photo/The Courier-Journal, Michael Clevenger) (credit:AP)

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