Ulta's 72-Hour Beauty Sale Is Not To Be Missed

Save up to 50% on luxury and drugstore products by brands like CeraVe, Murad and Olaplex.
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If you ask me, Ulta is one store that I can always count on to meet all of my beauty needs — and now that their 72-hour sale has officially commenced, there’s just enough time for me to stock up on some of my favorite goods without paying full price.  

If you’re also feeling called to take advantage of the discounts, the beauty retailer, which is beloved for its varied stock of everything from drugstore makeup staples to luxury skin care, will be offering up to 50% off on select items from bestselling brands like Cosrx, Living Proof, Perricone MD and tons more through Aug. 3.

While it was hard to nail down all of my favorite products, I managed to gather some of the ones that we’re most excited about in the list below, including a gorgeous and ultra-wearable eyeshadow palette from Urban Decay, an internet-obsessed makeup sponge by Real Techniques and Avène’s Physiolift lifting eye cream.

Or, if you want to cut right to the chase, you shop the entire sale for yourself when you click the link above. 

HuffPost may receive a share from purchases made via links on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.

1
Perricone MD Cold Plasma neck cream (40% off)
This targeted neck treatment by Perricone MD includes everything from skin-plumping peptides, encapsulated caffeine for tightening and DMAE, a unique component that can help address neck sagging and fine lines.
2
Living Proof Curl Definer (30% off)
Living Proof's Curl Definer is a conditioning style cream enhanced with shea butter, amino acids and nourishing emollients to help seal the hair cuticle, eliminate frizz and help create bouncy, defined and manageable ringlets. This styler promises natural movement and is perfect for all curl types from 3A to 3C.
3
Avène Physiolift eye cream
This lifting eye cream from French pharmacy staple Avène contains hyaluronic acid, dextran sulfate to address dark circles and puffiness, and a proprietary moisturizing agent that can support collagen in the skin and reduce the appearance of pronounced wrinkles.
4
Philosophy Hope In A Jar multi-tasking moisturizer (25% off)
Formulated with clinically proven ingredients such as deeply hydrating hyaluronic acid and gently exfoliating glycolic acid, Philosophy's Hope in a Jar can help address skin dullness, irregular skin texture, fine lines and lack of elasticity.
5
Paul Mitchell Extra Body sculpting foam (25% off)
For lush, full, post-blowout hair, this thickening sculpting foam by Paul Mitchell can be applied evenly throughout the hair before styling. It's formulated with conditioning ingredients to help lock in moisture, add shine and leave hair feeling manageable.
6
Urban Decay Naked Heat eyeshadow palette (50% off)
Urban Decay is probably best known for their eyeshadow formulas which have a velvety texture, serious staying power and intense pigmentation. The Naked Heat palette includes12 shades ranging from nudes to browns to coppers, and multiple finishes.
7
Clarins cleansing micellar water (25% off)
Rather than using abrasive makeup wipes that pull at delicate skin, Clarins' cleansing micellar water gently dissolves stubborn makeup, sunscreen and other impurities with a gentle blend of moringa extract, microscopic cleansing spheres and purifying alpine herbs. Suitable for all skin types and safe to use around the eyes, the formula is also enriched with an exclusive complex that supports skin's natural microbiota to ensure a healthy and resilient complexion.
8
Murad Correct & Protect sun serum (30% off)
Murad's Correct & Protect serum is unlike most mineral (also known as physical) sunscreens — it promises to be free of the white cast that mineral sunscreen can sometimes leave on deeper complexions. It contains an ingredient often found in mattifying foundations, so it doesn't leave a greasy finish and kind of sets into the skin.This satiny serum also contains beet root extract for a continual dose of hydration and claims to impart brightening effects as well as protection from blue light and environmental pollution.
9
Cosrx Vitamin E vitalizing sunscreen (30% off)
Made by the same brand that brought us the viral and skin-transforming snail mucin essence, this sunscreen features antioxidant protection in the form of vitamin E, a nutrient that can prevent free radicals from causing premature skin aging. The white-cast-free formula also contains ingredients to absorb excess oil and minimize sebum production and the appearance of pores without being overly drying.
10
St.Tropez whipped tanning mouse (25% off)
This lotion-like whipped tanning mousse dries down to a soft, powdery finish and has a built-in color guide so you can see exactly where you have applied the product and avoid doubling up in some areas which can lead to patchiness. The tanning actives present in this formula help the tan to last longer, fade evenly and look like a realistic skin tone. It even contains hydrating and protective hyaluronic acid, vitamin E and niacinamide.
11
CeraVe hydrating facial cleanser (20% off)
CeraVe's wildly popular hydrating facial cleanser is non-foaming and doesn't use any harsh or stripping surfactants in order to remove impurities.The milky-textured formula contains hyaluronic acid, a powerful humectant that pulls moisture into the skin, and three essential ceramides that can be useful for strengthening the skin's barrier.
12
Nudestix Nudies tinted blur foundation stick (30% off)
This multi-tasking five-in-one stick features a cream-to-powder formula that can be used to spot-conceal, contour or highlight the face. Enhanced with antioxidant-rich vitamin E and hydrating polyphenol, the Nudies stick leaves behind a soft, blurred-like finish and comes in nine shades.
13
CoverGirl Lash Blast volume mascara (30% off)
This classic mascara by CoverGirl gives you lush and voluminous lashes using a uniquely bristled brush and hypoallergenic formula that's resistant to clumping and weighing down lashes.
14
Mac Prep + Prime setting spray (25% off)
One of Mac Cosmetics' bestselling products, this multi-tasking spray can help makeup meld into skin for a longer-lasting and budge-proof wear. The alcohol-free formula also can help refresh old makeup and add a dose of luminous hydration to skin throughout the day.
15
Lancôme Hypnôse eyeshadow palette
This neutral-hued palette by Lancôme includes five high-pigment shades that range from mattes to satins to metallics. The formula promises to be easy to blend, long-wearing and resistant to fall-out during application.
16
It Cosmetics Hello Results wrinkle-reducing retinol cream (50% off)
Target fine lines, hyperpigmentation and volume loss with It Cosmetics' cream that contains a potent blend of free and encapsulated retinol serums to promote cellular turnover. This richly textured cream also uses well-known skin heroes like brightening niacinamide and antioxidant-rich vitamin E.
17
Real Techniques makeup sponge (30% off)
The Real Techniques blending sponge is possibly one of the best-known Beauty Blender alternatives. This vegan, cruelty-free and latex-free sponge can be used wet for the most flawless airbrushed finish or dry for fuller coverage. It features round sides to blend larger areas, a flat edge great for contouring and a precision tip to reach around the nose and under the eye.
18
Olaplex Bond Intense moisture mask (30% off)
Featuring Olaplex's signature bonding formula, this highly concentrated moisture mask is formulated to repair damaged strands and add shine and body back into hair without weighing it down.
19
Peach & Lily Wild Dew treatment essence (30% off)
Peach & Lily, the revered K-beauty brand that helped popularize the "glass skin" trend, formulated this deeply hydrating skin essence that can help create a brighter and more plump complexion. It contains thoughtful ingredients such as probiotics for a resilient complexion and firming agents to help reduce the signs of accelerated skin aging.

Before You Go

If You've Never Tried J- and K-Beauty Sunscreen, Here's Your Sign
A moisturizing birch juice sun cream(01 of12)
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Like many Korean sunscreen formulations, this hydrating daily sun cream by Round Lab is lightweight, non-greasy and fast-absorbing and doesn't leave a white cast. The broad-spectrum SPF 50 formula feels cool and refreshing on the skin and contains both birch tree sap and hyaluronic acid to help keep skin moisturized throughout the day. (credit:Amazon)
A semi-mattifying vitamin E sunscreen(02 of12)
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Made by the same brand that brought us the viral and skin-transforming snail mucin essence, this sunscreen by Cosrx features antioxidant protection in the form of vitamin E, a nutrient that can prevent free radicals from causing premature skin aging. The white-cast-free formula also contains ingredients to absorb excess oil and minimize sebum production and the appearance of pores without being overly drying. (credit:Amazon)
A hydrating watery sun gel(03 of12)
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Perfect for those with dry skin and fans of dewy finish sunscreens, Isntree's white-cast-free and skin barrier-strengthening daily SPF boasts eight different types of hyaluronic acid, a crowd-pleasing humectant that can draw moisture into the skin and keep it hydrated for longer. The hypoallergenic formula is also compatible with sensitive or compromised skin and has been a popular pick among K-beauty fans for many years. (credit:Amazon)
A watery essence sunblock(04 of12)
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A prime example of water-based Japanese sunscreens, Bioré UV's Aqua Rich SPF 50 sun essence is a feather-light and oil-free gel formula that feels virtually undetectable on the skin and is compatible with all skin types including those who are acne-prone. It's infused with hyaluronic acid for lasting hydration and breathable protection that layers seamlessly under makeup. (credit:Amazon)
A daily white-cast-free sunscreen(05 of12)
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Calming and hydrating, this daily defense sunscreen by Innisfree offers broad-spectrum SPF 36 protection and a completely white-cast-free finish. Unlike other sunscreen formulas that you might be used to, this product performs and feels closer to a fresh and lightweight lotion and contains soothing green tea extract and centella asiatica, which can help address irritation and redness. (credit:Amazon)
A color-correcting treatment cream(06 of12)
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Dr. Jart's Cicapair color correcting treatment is a unique cream touted as a temporary cure-all for skin that's red and irritated, without additional foundation or concealer. The secret is a green-to-beige tint and a formula that pays homage to a traditional Korean beauty ingredient called centella asiatica, or tiger grass. This ultra-soothing and reparative ingredient helps to neutralize redness, making it a great option for people that have rosacea, keratosis pilaris and acne-prone skin. It has a broad spectrum SPF 30, so it can be a suitable everyday substitution for foundation. (credit:Sephora)
A probiotic rice sunscreen(07 of12)
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TikTok may have something to do with the popularity of Beauty of Joseon's Relief sun cream, which contains broad spectrum SPF 50 and UV-blocking factors tested by separate labs in South Korea and Spain. The non-sticky and lightweight cream is also enriched with 30% rice and grain-fermented extracts, a vitamin-rich ingredient that's popular in Korean skin care for its hydrating and calming properties. The fast-absorbing texture leaves behind a perfect natural-skin finish that's comfortable, not overly dewy yet not overly matte. (credit:Walmart)
An invisible-finish element-resistant sun stick(08 of12)
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If you're in need of a sunscreen that's convenient to reapply and is particularly resistant to both sweat and water, this invisible-finish sun stick by Shiseido is worth the money. Ideal for all skin types, this formula claims its negative ions and a heat-sensing essence form a stronger barrier of sun protection even in water and heat. It also contains soy letcithin and licorice extract and may be useful for targeting skin dullness and the formation of dark spots and fine lines. (credit:Sephora)
An airy-finish mineral-based sunscreen(09 of12)
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While most of this list is composed of chemical sunscreens, or formulas that contain UV filters that absorb and release harmful rays, this one from Etude House is a mineral-based or physical option that physically blocks UV rays from hitting the skin. This thinly textured and lightweight sun milk leaves a soft, blurred finish, won't feel tacky on the skin or leave a white cast, something that other mineral sunscreens are notorious for. It's also enriched with skin care ingredients such as calming aloe, hyaluronic acid, hydrating seed oils and a variety of fruit extracts that can help soothe the skin and boost the product's sun-blocking capabilities. (credit:Amazon)
An ultra-thin and silky sun milk(10 of12)
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Skin Aqua SPF 50 UV moisture milk is very fluid and silky in texture and works into skin with little to no white cast while leaving behind a slightly shiny and glowy finish. It uses both zinc oxide and uvinal A plus, a chemical filter that can protect skin against the harmful UVA rays known for destroying collagen and causing free radical damage. The formula also contains hydrolyzed collagen to keep skin plump and hydrated, and is both water- and sweat-resistant. (credit:Amazon)
A soft-finish sun milk(11 of12)
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Missha's sun milk uses a silky and porous powder in its formula to help create a blurred and soft-focus finish that minimizes skin texture issues and prevents oiliness. It uses a broad spectrum SPF 50 and a double-layer UV-blocking system that claims to offer greater impenetrability, even in humid conditions. (credit:Amazon)
A calming matte-finish sunscreen(12 of12)
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If your skin is normally irritated by sunscreens or you're prone to acne and redness, know this calming daily sunscreen contains centella asiatica, a traditionally soothing ingredient that can help neutralize redness and inflammation. It features a soft gel texture that absorbs well into the skin and leaves behind a slightly matte finish, while an array of other skin care ingredients such as niacinamide and beta glucan nourish skin and offer greater moisture retention. (credit:Amazon)

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