FOMO

It's a common struggle moms and dads face — and social media may be largely to blame.
Experts share their best advice for embracing the joy of missing out.
Experts detail ways you can still get "me" time and stick to commitments.
New research shows a little FOMO, or fear of missing out, might be just enough to get us out the door.
On my family adventure this summer, I gave into the unreliable cell reception throughout several national parks from Yellowstone down to The Petrified Forest...and UNPLUGGED.
As marketers, we can help alleviate some of this anxiety. We can educate, we can inform, and we can make the decision-making process easier. We can better understand our consumer's pain points, and engage with them on new levels. And we can even offer utility and technology to make people's lives easier and better.