ShoppingtargetBlack-owned business

The Best Black-Owned Brands To Shop At Target

Get everything from food and makeup to home decor and pet accessories.
By 

On Assignment For HuffPost

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Target
The Honey Pot menstrual pads, Satya+Sage candle, Mented lipstick, Partake cookies, Alaffia bubble bath

Let this February — Black History Month — serve as a reminder that supporting Black-owned businesses should be a year-round endeavor. You don’t even need to change the way you shop to do it. Many of the retailers (both online and brick and mortar) that you already frequent (including Amazon) have Black-owned brands making beautiful products and life-enhancing goods.

Is Target your happy place? The retailer has promised to spend $2 billion with Black-owned businesses by 2025. This means growing the number of Black-owned brands on their store shelves, spending more with Black-owned suppliers and giving resources to Black entrepreneurs. There are already a lot of amazing Black owned brands available in their stores and online. Rounded up here are 15 to support not just this February, but always. 

HuffPost may receive a share from purchases made via links on this page. Every item is independently selected by the HuffPost Shopping team. Prices and availability are subject to change.  

1
Partake
Let’s start things off on a sweet note. Denise Woodard founded Partake Foods after her daughter was diagnosed with multiple food allergies. Now, the brand makes delicious treats free of the top nine allergens. Oh, and they’re vegan too.
$4.99 at Target
2
Target
BLK & Bold
While you’re in the grocery section, pick up some coffee from Blk & Bold. The Rise & Grind medium roast is their signature coffee and has notes of toffee and lemon.
$12.99 at Target
3
Target
A Dozen Cousins
Stock your pantry with flavor-packed heat-and-eat meals from A Dozen Cousins. You’ll find different rice and bean options at Target, but this Cuban Black Beans flavored with onions, bell peppers and garlic is a stand out with reviewers.
$2.99 at Target
4
Target
SheaMoisture
SheaMoisture not only has an entire hair care line, but they have a body and skincare line too, so you can literally deck out your entire bathroom with their products. This shampoo, made specifically for thick, curly hair, smells like coconut and hibiscus.
$13.99 at Target
5
Target
Mented Cosmetics
Mented Cosmetics is a vegan makeup brand created by and for women of color. Foundation, blush, highlighter, eyeshadow, lipstick — this brand has everything you need. This popular semi-matte lipstick comes in nine different colors.
$16.50 at Target
6
Target
Alaffia
All of the products in this bath, skin and hair care line are fair trade, supporting communities in West Africa. This kids bubble bath is made with moisturizing shea and soothing lavender. Here’s hoping it will lead to a quick and easy bedtime.
$14.99 at Target
7
Target
The Honey Pot
If your bathroom is going to be stocked with feminine hygiene products, they might as well be cute, right? The Honey Pot has a full line of menstrual, sexual wellness and incontinence products available at Target.
$6.99 at Target
8
Target
Jungalow by Justina Blakeney
Switching out your shower curtain can completely transform your bathroom. There’s a whole lot of options to choose from by designer, artist and author Justina Blakeney, not to mention other home goods, like bedding and decorative items.
$39.99 at Target
9
Target
Be Rooted
Be Rooted is the first Black-owned stationery brand to be sold at Target, but they don’t just have cute paper goods. They also make fun decorative items, like this stylish throw pillow.
$19.99 at Target
10
Target
Freres Branchiaux
Not only are Freres Branchiaux candles made from soy for a longer burning time, a full 10 percent of the proceeds goes to help homeless shelters across the country. The Love Jones candle has top notes of apple, peach, grapefruit, vanilla, cream and mandarin.
$25 at Target
11
Target
Satya+Sage
Another Black-owned candle brand you can find at Target is Satya+Sage, which makes eco-friendly products designed to elevate self-care. This “Blessed” candle is made with mint, rosemary and eucalyptus essential oils. You’ll definitely be inspired to breathe deep.
$29 at Target
12
Target
Surprise Powerz
Surprise Powerz’s line of dolls are made to promote STEM learning in kids. All the dolls, including this one, say over 75 phrases that teach kids through imaginative storytelling. With this doll, the phrases are about the solar system. Plus, how cute is she?
$49.99 at Target
13
Target
Culturetags
This is the perfect game to play with your social media-obsessed friends. Who will be crowned the most knowledgable in your friend group? It makes a great, interactive housewarming gift too.
$16.49 at Target
14
Naturalistas
While most stores sell dolls with a range of skin tones, it’s still not easy to find a doll with textured hair. Naturalistas is a doll line that celebrates natural coils, curls and crowns.
$9.99 at Target
15
Target
Fresh Pawz
Deck out your dog or cat in this “Adidog” hoodie to give them some sporty vibes on their walks around the neighborhood.
$14.99 at Target

Before You Go

The Best Luxury Wares From Black Designers That You Can Get At Nordstrom
Good Man Brand Hi Vee slim-fit T-shirt(01 of16)
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An everyday T-shirt is a must, whether it's used as a layering piece during the colder months or on its own when it's nice and warm out. This versatile top from Good Man Brand has a slim silhouette that looks good on pretty much everyone and works with a wide variety of aesthetics. It's available in sizes S to XXL in seven different colors. (credit:Nordstrom)
Briogeo Superfoods leave-in spray(02 of16)
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This three-in-one leave-in spray does it all! Not only does it detangle and condition hair, but it also protects it from the various damaging effects of UV rays, such as dryness. The phytonutrient-rich formula includes hydrating and restorative ingredients like spinach, chia seeds and cocoa seed butter that are full of healthy vitamins and minerals. Your hair and scalp will thank you. (credit:Nordstrom)
Rebecca Allen The Mule(03 of16)
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Looking for the perfect spring slide? Rebecca Allen has you covered with this utterly gorgeous leather mule. It has a soft, cushioned footbed, a pointed toe and a notched upper that gives the shoe a bit of flair. It's available in four different colors in sizes 6 to 11. (credit:Nordstrom)
Bomba Curls Dominican Forbidden hair mask(04 of16)
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Keep your hair looking its very best with this nourishing hair mask from Bomba Curls. This popular and award-winning deep conditioning treatment not only deeply hydrates even the driest hair, but it can help to restore curl elasticity, leaving hair shiny and bouncier than ever. (credit:Nordstrom)
Fear of God Essentials cotton blend joggers(05 of16)
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Get cozy with these soft, comfy sweatpants that look anything but frumpy. They have a slim, relaxed and slightly tapered silhouette that looks refined with a cool logo placement below the knee. They're surprisingly elegant, making them a great choice for lazy days at home or out and about. They're available in size large. (credit:Nordstrom)
Diarrablu Lys Tilo skirt and top(06 of16)
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Wedding season is just around the corner, and this floaty, beautiful two-piece from Diarrablu is as good as it gets. Both top and bottom feature eye-catching abstract shapes, and the top has puff short sleeves and a tummy-baring cut while the skirt features a thigh-high slit that brings the drama. Each piece is available in sizes XS to 3XL. (credit:Nordstrom)
Estelle Colored Glass set of six coupe glasses(07 of16)
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We're big fans of Estelle Colored Glass, so we're thrilled you can get this beautiful glassware at Nordstrom. These stem coupes are infused with plenty of vintage charm and are available in six dreamy colors, so you can find the one that best matches your aesthetic. Pick up a set before your next party and watch the compliments roll in. (credit:Nordstrom)
54 Thrones Comorian ylang ylang + Egyptian orange blossom body butter(08 of16)
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Is there anything more delicious than a rich, deliciously scented body butter? This wildly hydrating and moisturizing cream from 54 Thrones has a sweet, slightly fruity and floral scent that is reminiscent of orange blossoms blooming. It'll make your skin soft and smooth and smell like a dream. (credit:Nordstrom)
Off-White rain boots(09 of16)
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Form meets function with these equally classic and edgy Italian-crafted rubber rain boots from Off-White. They have a sponge-like sole that is as comfortable as it is functional and feature the brand logo. (credit:Nordstrom)
Brother Vellies Sailboat straw basket tote(10 of16)
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Brother Vellies is most famous for their drop-dead gorgeous shoes, but this head-turning bag has us dreaming about spring and summer. Crafted in Kenya, it's incredibly spacious, making it just as handy as an everyday bag as it is a market bag. It has a boat silhouette with a flat bottom and is trimmed in leather with sturdy and strong top carry handles. (credit:Nordstrom)
Brown Girl Jane Casablanca eau de parfum(11 of16)
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Even if you're not a fragrance fanatic, you'll love this romantic scent from Brown Girl Jane. It's evocative of the sensuality and spirit of Casablanca, Morocco, with notes of cardamom, marshmallow, incense, saffron, suede, vanilla orchid, amber, soft musk and sandalwood for a heady, intoxicating scent. (credit:Nordstrom)
Love, Vera embroidered heart underwire bra(12 of16)
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Valentine's Day is just around the corner, and this sweet and sexy bra is just what we need for the impending holiday and beyond. It's sprinkled with embroidered hearts and has thin, cage-effect straps that are positively tantalizing. It's available in sizes 32A to 38H. (credit:Nordstrom)
Aaks Tia raffia bucket bag(13 of16)
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Our love of a raffia bag runs deep, and this beauty from Aaks puts a spin on a classic by giving it a trendy bucket bag silhouette. It's made with colorful woven raffia with winding ruffles and cool leather accents for a bag that is as unique as it is practical. (credit:Nordstrom)
Everyday Ritual Penny lounge top(14 of16)
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Get comfy and stay chic with this off-the-shoulder top. It's elegant and ideal for transitional weather. It's made with gauzy, breathable cotton fabric that can be styled off one shoulder so you can capture that classic cool vibe. (credit:Nordstrom)
Yvonne Koné Mini Filippo leather tote(15 of16)
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Been on the hunt for a mini bag? This gorgeous tote from Yvonne Koné is what you need. It's handcrafted in Italy with luxurious leather and an understated Danish design. It's available in two different colors that will add a splash of pizzazz to even the most neutral winter look. (credit:Nordstrom)
BeautyStat Universal C Skin Refiner serum(16 of16)
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Pretty much everyone could benefit from the addition of vitamin C to their skin care routine, and this serum from BeautyStat is an easy way to do it. This treatment can help brighten and firm skin, drenching it in 20% pure vitamin C alongside EGCG, an active component of green tea that works with vitamin C for anti-aging benefits. It's also got squalane and more to soothe and hydrate sensitive skin. (credit:Nordstrom)
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