No 'Love Story': Milwaukee Theater Spots 1 Way To Counter Taylor Swift Film Frenzy

The singer's hit "Eras Tour" movie has inspired the Oriental Theatre to run some "true counterprogramming."
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Movie fans in Milwaukee who can’t tolerate it with Taylor Swift and her hit “Eras Tour” movie have some notable options for what to watch instead: films featuring the singer’s exes.

The city’s Oriental Theatre is bringing “The Exes Tour” to its venue with movies featuring Jake Gyllenhaal, Taylor Lautner, Tom Hiddleston and Harry Styles, according to the Milwaukee Journal Sentinel.

Cara Ogburn — artistic director of Milwaukee Film, which oversees the Oriental Theatre — told The New York Times that she joked about the venue screening “all Jake Gyllenhaal movies” on days when it’s not showing “The Eras Tour.”

“True counterprogramming,” Ogburn told the paper.

The movies on “The Exes Tour” include Gyllenhaal’s “Donnie Darko,” Lautner’s “Twilight,” Hiddleston’s “Crimson Peak” and Styles’ “Dunkirk.”

“We were surprised to discover how many boyfriends she has had who have been in movies,” Ogburn told the Times.

Swift’s movie — already the highest-grossing concert film ever — is looking to hang on to its top spot at the box office in its second weekend and beat out the opening of “Killers of the Flower Moon,” according to Deadline.

Meanwhile, the “Love Story” singer is set to drop her latest re-recorded album — “1989 (Taylor’s Version)” — next week.

Swift is also scheduled to hit the road with more concerts on her Eras Tour, which has itself reportedly grossed over $2 billion, with a trip to Argentina next month.

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